GoTo Central starting price ($80/mo) removed from Base plan
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of GoTo's pricing page, Pulse recorded one change: 'Starting at: $80/per month, billed annually' price label removed from Central Base plan - page now shows only '/per month, billed annually' with no number. CTAs (Buy Now / Start for Free) unchanged. In detail: Central Base plan's 'Starting at: $80/per month, billed annually' price label removed; page now shows only '/per month, billed annually' with no number. Pulse files it as a pricing change (price hidden) with a downward direction.
This is the first pricing-page change Pulse has recorded for GoTo. GoTo has been tracked since 2026-02-28.
In the same window Microsoft, TeamViewer, Google, AnyDesk and Zoom also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Central Base · Price visibilityAddedNo only '/per monthonly '/per month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Central Base | Price visibility | No only '/per month | only '/per month | Added |
Values as written on GoTo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of GoTo's pricing page (www.goto.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where only '/per month now appears.
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The two full-page captures with this change marked up are free with an account.
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- MicrosoftAug 31Microsoft Speech: Voice Live Pro Cached Input $40→$0.40; GPT Realtime 2 added
- TeamViewerJul 20TeamViewer slashes Premium and Corporate plans by 6.6% yearly billing
- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- AnyDeskJul 2AnyDesk: 20% launch discount removed + Start Business Trial added
- ZoomJun 23Zoom Phone adds Custom Avatars AI add-on at $22/month to Workplace
Questions about this change
Did GoTo raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a pricing change: price hidden.
What changed on GoTo's pricing page between Aug 24, 2026 and Aug 31, 2026?
Central Base price visibility: No only '/per month → only '/per month, added. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does GoTo change its pricing?
Pulse recorded 0 other pricing-page changes for GoTo in the 90 days before this one; GoTo has been tracked since 2026-02-28.