Launchdarkly Renames Client-side MAUS to Client-side Contexts, Enhancing Targeting Model for Users and Devices
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Launchdarkly's pricing page, Pulse recorded 6 changes: Client-side usage metric renamed from 'Client-side MAUS' (Monthly Active Users) to 'Client-side Contexts' to reflect broader targeting model supporting users, devices, accounts, and other entity types; API controls removed from Pro plan feature list (previously listed under 'Everything in Starter plus'); Data Export add-on availability explicitly shown in Pro plan features (marked as 'available'); Mobile Lifecycle Assistant added to Pro plan - provides mobile SDK attributes, app lifecycle management, and mobile-specific targeting; Migration Assistant added to Starter plan features - helps teams migrate from homegrown feature flag systems; Experimentation add-on availability explicitly shown in Pro plan features (marked as 'available'). Pulse files it as a packaging change (metric change, feature removed, feature added) with a downward direction. Pulse's latest capture (Aug 10, 2026) lists Foundation at $10.
This is the first pricing-page change Pulse has recorded for Launchdarkly. Launchdarkly has been tracked since 2023-11-14.
In the same window Statsig and Amplitude also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Pricing modelMetric change
Client-side usage metric renamed from 'Client-side MAUS' (Monthly Active Users) to 'Client-side Contexts' to reflect broader targeting model supporting users, devices, accounts, and other entity types
- Pro · FeatureRemovedAPI controlsNo API controls
- Pro · FeatureFeature added
Data Export add-on availability explicitly shown in Pro plan features (marked as 'available')
- Pro · FeatureAdded
BeforeNo Mobile Lifecycle Assistant
AfterMobile Lifecycle Assistant
- Starter · FeatureAddedNo Migration AssistantMigration Assistant
- Pro · FeatureFeature added
Experimentation add-on availability explicitly shown in Pro plan features (marked as 'available')
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Pricing model | Client-side usage metric renamed from 'Client-side MAUS' (Monthly Active Users) to 'Client-side Contexts' to reflect broader targeting model supporting users, devices, accounts, and other entity types | Metric change | |
| Pro | Feature | API controls | No API controls | Removed |
| Pro | Feature | Data Export add-on availability explicitly shown in Pro plan features (marked as 'available') | Feature added | |
| Pro | Feature | No Mobile Lifecycle Assistant | Mobile Lifecycle Assistant | Added |
| Starter | Feature | No Migration Assistant | Migration Assistant | Added |
| Pro | Feature | Experimentation add-on availability explicitly shown in Pro plan features (marked as 'available') | Feature added | |
Values as written on Launchdarkly's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Launchdarkly's pricing page (launchdarkly.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where the API controls no longer appears.
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Launchdarkly, pricing history
Full history- Q1 2025packagingLaunchdarkly Increases Developer Plan Experimentation Limit by 10x and Lowers Foundation Plan Pricing to $3/mo per 1k MAU
- Q4 2024packagingLaunchdarkly Introduces Guardian Tier for Enhanced Release Monitoring and Management at Scale
- Q3 2024packagingLaunchdarkly Transitions to Usage-Based Pricing Model, Introducing Free Developer Plan and Discontinuing Seat-Based Plans
- Q2 2024packagingLaunchdarkly Renames Client-side MAUS to Client-side Contexts, Enhancing Targeting Model for Users and Devices · this change
Across Software Development & Testing in the same window
All Software Development & Testing changes- StatsigJan 12Statsig Removes Warehouse Native Plan, Streamlining Pricing Tiers and Enhancing Developer Plan Features for Improved Clarity and Value
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- StatsigJan 12Statsig Enhances Pro Plan Overage Pricing Presentation for Improved Clarity and Transparency
- StatsigJan 12Statsig Doubles Developer Free Tier Event Limit to 2M Monthly Events, Enhancing Access to Product Analytics Data Retention
- StatsigJan 12Statsig Enhances Advanced Analytics with Session Analytics and User Profiles, Enabling Deeper Insights into User Behavior
Questions about this change
Did Launchdarkly raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: metric change, feature removed, feature added.
What changed on Launchdarkly's pricing page between Apr 1, 2024 and Jul 1, 2024?
Client-side usage metric renamed from 'Client-side MAUS' (Monthly Active Users) to 'Client-side Contexts' to reflect broader targeting model supporting users, devices, accounts, and other entity types; Pro feature: API controls → No API controls, removed; Data Export add-on availability explicitly shown in Pro plan features (marked as 'available'); Pro feature: No Mobile Lifecycle Assistant → Mobile Lifecycle Assistant, added; Starter feature: No Migration Assistant → Migration Assistant, added; Experimentation add-on availability explicitly shown in Pro plan features (marked as 'available'). Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Launchdarkly change its pricing?
Pulse recorded 0 other pricing-page changes for Launchdarkly in the 90 days before this one; Launchdarkly has been tracked since 2023-11-14.