Launchdarkly Increases Developer Plan Experimentation Limit by 10x and Lowers Foundation Plan Pricing to $3/mo per 1k MAU
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Launchdarkly's pricing page, Pulse recorded 3 changes: Developer plan experimentation limit increased from 10k experimentation keys to 100k experimentation MAU per month (10x increase); Foundation plan experimentation add-on pricing decreased from $33/mo per 10k experimentation keys ($333/yr) to $3/mo per 1k experimentation MAU; Experimentation metric changed from 'experimentation keys' to 'experimentation MAU' across all tiers. Pulse files it as a packaging change (limit increase, add-on change, metric change) with an upward direction. Pulse's latest capture (Aug 10, 2026) lists Foundation at $10.
Launchdarkly's previous recorded change was "Launchdarkly Introduces Guardian Tier for Enhanced Release Monitoring and Management at Scale" (Q4 2024). Launchdarkly has been tracked since 2023-11-14.
In the same window Statsig and Amplitude also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Developer · LimitChanged
Before10k experimentation keys
After100k experimentation MAU per month
- Foundation · Add-onAdd-on change
Foundation plan experimentation add-on pricing decreased from $33/mo per 10k experimentation keys ($333/yr) to $3/mo per 1k experimentation MAU
- — · Pricing modelRewordedexperimentation keysexperimentation MAU
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Developer | Limit | 10k experimentation keys | 100k experimentation MAU per month | Changed |
| Foundation | Add-on | — | $3/mo | Add-on change |
| — | Pricing model | experimentation keys | experimentation MAU | Reworded |
Values as written on Launchdarkly's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Launchdarkly's pricing page (launchdarkly.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where "10k experimentation keys" becomes "100k experimentation MAU per month".
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The two full-page captures with this change marked up are free with an account.
Launchdarkly, the last 90 days
Full history- Week 5, 2026packagingLaunchdarkly drops credit card requirement for Developer plan signups
- Q3 2025improvedLaunchDarkly bills Foundation on both service connections and client-side MAU, and adds usage-priced observability add-ons
- Q2 2025decreaseLaunchDarkly cuts its client-side MAU rate to $10 per 1k and prices it separately from service connections
- Q1 2025packagingLaunchdarkly Increases Developer Plan Experimentation Limit by 10x and Lowers Foundation Plan Pricing to $3/mo per 1k MAU · this change
- Q4 2024packagingLaunchdarkly Introduces Guardian Tier for Enhanced Release Monitoring and Management at Scale
Across Software Development & Testing in the same window
All Software Development & Testing changes- StatsigJan 12Statsig Removes Warehouse Native Plan, Streamlining Pricing Tiers and Enhancing Developer Plan Features for Improved Clarity and Value
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- StatsigJan 12Statsig Enhances Pro Plan Overage Pricing Presentation for Improved Clarity and Transparency
- StatsigJan 12Statsig Doubles Developer Free Tier Event Limit to 2M Monthly Events, Enhancing Access to Product Analytics Data Retention
- StatsigJan 12Statsig Enhances Advanced Analytics with Session Analytics and User Profiles, Enabling Deeper Insights into User Behavior
Questions about this change
Did Launchdarkly raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: limit increase, add-on change, metric change.
What changed on Launchdarkly's pricing page between Jan 1, 2025 and Apr 1, 2025?
Developer limit: 10k experimentation keys → 100k experimentation MAU per month, changed; Foundation plan experimentation add-on pricing decreased from $33/mo per 10k experimentation keys ($333/yr) to $3/mo per 1k experimentation MAU; pricing model: experimentation keys → experimentation MAU, reworded. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Launchdarkly change its pricing?
Pulse recorded 1 other pricing-page change for Launchdarkly in the 90 days before this one; the previous change was "Launchdarkly Introduces Guardian Tier for Enhanced Release Monitoring and Management at Scale" in Q4 2024; Launchdarkly has been tracked since 2023-11-14.
