Jamf rebrands Small Business plan as Jamf Now
What happened
Between the Feb 16, 2026 and Feb 23, 2026 captures of Jamf's pricing page, Pulse recorded one change: Jamf for Small Business plan renamed to Jamf Now. Pulse files it as a packaging change (new plan) with an upward direction.
Jamf's previous recorded change was "Jamf Raises Mac Management Price 25% to $12.50 Per Device" (Week 2, 2026). Before that Pulse recorded "Jamf Increases Minimum Device Requirement from 25 to 250, Significantly Restructuring Pricing Commitment" (Q4 2025). Jamf has been tracked since 2024-10-01.
In the same window Microsoft also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Jamf Now · PlanRenamed
BeforeJamf for Small Business plan
AfterJamf Now
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Jamf Now | Plan | Jamf for Small Business plan | Jamf Now | Renamed |
Values as written on Jamf's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Jamf's pricing page (jamf.com) from Feb 16, 2026 and Feb 23, 2026; the change is marked near the top of the page, where "Jamf for Small Business plan" becomes "Jamf Now".
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The two full-page captures with this change marked up are free with an account.
Jamf, the last 90 days
Full history- Jul 3, 2026packagingJamf: per-device pricing hidden across all plans
- Jun 22, 2026packagingJamf shifts Mac plan focus to AI governance from endpoint security
- Feb 23, 2026packagingJamf rebrands Small Business plan as Jamf Now · this change
- Week 2, 2026increaseJamf Raises Mac Management Price 25% to $12.50 Per Device
- Q4 2025packagingJamf Increases Minimum Device Requirement from 25 to 250, Significantly Restructuring Pricing Commitment
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- MicrosoftJan 20Microsoft Copilot Removes 1-Month Free Trial Promotion for Copilot Pro Subscription
- MicrosoftJan 20Microsoft Copilot Removes Copilot Voice Feature, Significantly Impacting User Experience and AI Interaction
Questions about this change
Did Jamf raise prices in February 2026?
No list-price increase was recorded between Feb 16, 2026 and Feb 23, 2026. The change Pulse detected was a packaging change: new plan.
What changed on Jamf's pricing page between Feb 16, 2026 and Feb 23, 2026?
Jamf Now plan: Jamf for Small Business plan → Jamf Now, renamed. Pulse compared the captures it took on Feb 16, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does Jamf change its pricing?
Pulse recorded 2 other pricing-page changes for Jamf in the 90 days before this one; the previous change was "Jamf Raises Mac Management Price 25% to $12.50 Per Device" in Week 2, 2026; Jamf has been tracked since 2024-10-01.