Jamf shifts Mac plan focus to AI governance from endpoint security
What happened
Between the Jun 15, 2026 and Jun 22, 2026 captures of Jamf's pricing page, Pulse recorded one change: Jamf for Mac plan tagline updated from 'identity and endpoint security' to 'identity and native AI tool governance', reflecting a repositioning toward AI governance capabilities. Pulse files it as a product change (positioning) with a neutral direction.
It lands 119 days after Jamf's previous change, "Jamf rebrands Small Business plan as Jamf Now" (Feb 23, 2026). Before that Pulse recorded "Jamf Raises Mac Management Price 25% to $12.50 Per Device" (Week 2, 2026), "Jamf Increases Minimum Device Requirement from 25 to 250, Significantly Restructuring Pricing Commitment" (Q4 2025) and "Jamf Increases Minimum Device Requirement for Mac from 25 to 250, Raising Entry Barrier by 10x" (Q2 2025). Jamf has been tracked since 2024-10-01.
In the same window Microsoft, ManageEngine and IBM also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Jamf for Mac · PositioningReworded
Beforeidentity and endpoint security
Afteridentity and native AI tool governance
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Jamf for Mac | Positioning | identity and endpoint security | identity and native AI tool governance | Reworded |
Values as written on Jamf's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Jamf's pricing page (jamf.com) from Jun 15, 2026 and Jun 22, 2026; the change is marked near the top of the page, where "identity and endpoint security" becomes "identity and native AI tool governance".
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Jamf, pricing history
Full history- Jul 3, 2026packagingJamf: per-device pricing hidden across all plans
- Jun 22, 2026packagingJamf shifts Mac plan focus to AI governance from endpoint security · this change
- Feb 23, 2026packagingJamf rebrands Small Business plan as Jamf Now
- Week 2, 2026increaseJamf Raises Mac Management Price 25% to $12.50 Per Device
- Q4 2025packagingJamf Increases Minimum Device Requirement from 25 to 250, Significantly Restructuring Pricing Commitment
- Q2 2025improvedJamf Increases Minimum Device Requirement for Mac from 25 to 250, Raising Entry Barrier by 10x
- Q1 2025packagingJamf Transforms Pricing Model to Device-Based Plans, Introducing Mobile and Mac Options While Removing Business and Enterprise Plans
- Q4 2024improvedJamf Introduces 25-Device Minimum Purchase Requirement for Mobile Security Solutions
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changesQuestions about this change
Did Jamf raise prices in June 2026?
No list-price increase was recorded between Jun 15, 2026 and Jun 22, 2026. The change Pulse detected was a product change: positioning.
What changed on Jamf's pricing page between Jun 15, 2026 and Jun 22, 2026?
Jamf for Mac positioning: identity and endpoint security → identity and native AI tool governance, reworded. Pulse compared the captures it took on Jun 15, 2026 and Jun 22, 2026; the before/after table above lists each item as written on the page.
How often does Jamf change its pricing?
Pulse recorded 0 other pricing-page changes for Jamf in the 90 days before this one; the previous change was "Jamf rebrands Small Business plan as Jamf Now" on Feb 23, 2026; Jamf has been tracked since 2024-10-01.