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Product change·Mar 30 → Apr 6, 2026·Week 15, 2026·Business Operations

iTeleCenter rebrands billing metrics and updates plan terminology

iTeleCenterProductPositioning

What changed

Positioning

Grow plan description updated to emphasize workflow capacity: 'requiring more numbers and users' changed to 'requiring more numbers, users, and workflow capacity'.

Positioning

Billing metric renamed from 'minutes' to 'voice usage units' across all plans. Basic: 500 minutes, Pro: 2500 minutes, Grow: Unlimited minutes now called High-volume voice usage included.

Positioning

Fee disclaimer renamed from 'The Regulatory Fee not included' to 'Compliance & administrative fee not included' on all three plan pricing cards (Basic, Pro, Grow).

Before and after

Mar 30, 2026 vs Apr 6, 2026
Pulse.
100%
Change 1 of 3 · positioning changed

Grow plan description updated to emphasize workflow capacity: 'requiring more numbers and users' changed to 'requiring more numbers, users, and workflow capacity'.

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