Imgix Boosts Annual Discount to 17% and Refreshes Plan Descriptions
What happened
Between the Mar 30, 2026 and Apr 6, 2026 captures of Imgix's pricing page, Pulse recorded one change: Use-case examples updated: Midrange now shows 'Travel and hospitality brands'; Growth drops 'Regional' prefix; Growth Plus updated from 'Multi-brand consumer platforms' to 'Marketplaces'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 12, 2026) lists Starter at $20.83, Basic at $62.5, Midrange at $125, Growth at $250 and Growth Plus at $416.67.
It lands 6 days after Imgix's previous change, "Imgix Launches Two New Mid-Tier Plans, Boosts Starter and Basic Limits" (Apr 3, 2026). Before that Pulse recorded "Imgix Boosts Starter Plan Storage 54% and Expands Bandwidth Across Tiers" (Week 5, 2026). Imgix has been tracked since 2024-10-01.
In the same window Cloudflare, Cloudinary, Fastly and Aws also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Midrange, Growth Plus · PositioningReworded
BeforeMulti-brand consumer platforms
AfterMarketplaces
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Midrange, Growth Plus | Positioning | Multi-brand consumer platforms | Marketplaces | Reworded |
Values as written on Imgix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Imgix's pricing page (imgix.com) from Mar 30, 2026 and Apr 6, 2026; the change is marked around the middle of the page, where "Multi-brand consumer platforms" becomes "Marketplaces".
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The two full-page captures with this change marked up are free with an account.
Imgix, the last 90 days
Full history- Apr 9, 2026packagingImgix Boosts Annual Discount to 17% and Refreshes Plan Descriptions · this change
- Apr 3, 2026packagingImgix Launches Two New Mid-Tier Plans, Boosts Starter and Basic Limits
- Week 5, 2026improvedImgix Boosts Starter Plan Storage 54% and Expands Bandwidth Across Tiers
Across Marketing & Content in the same window
All Marketing & Content changes- CloudflareApr 4Cloudflare Zero Trust Services rebrands Magic WAN to Cloudflare WAN
- CloudinaryJan 13Cloudinary Introduces Paid Add-On for Auto-Tagging Feature in Plus Plan
- FastlyJan 11Fastly Reveals New Network Services Pricing: Basic Package at $1,500/month and Starter Package at $6,000/month
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
Questions about this change
Did Imgix raise prices in April 2026?
No list-price increase was recorded between Mar 30, 2026 and Apr 6, 2026. The change Pulse detected was a product change: positioning.
What changed on Imgix's pricing page between Mar 30, 2026 and Apr 6, 2026?
Midrange, Growth Plus positioning: Multi-brand consumer platforms → Marketplaces, reworded. Pulse compared the captures it took on Mar 30, 2026 and Apr 6, 2026; the before/after table above lists each item as written on the page.
How often does Imgix change its pricing?
Pulse recorded 2 other pricing-page changes for Imgix in the 90 days before this one; the previous change was "Imgix Launches Two New Mid-Tier Plans, Boosts Starter and Basic Limits" on Apr 3, 2026; Imgix has been tracked since 2024-10-01.