Holded rebrands add-ons as Gems in platform refresh
What happened
Between the May 18, 2026 and May 25, 2026 captures of Holded's pricing page, Pulse recorded one change: Add-ons section rebranded from 'Power app your plan' (optional add-ons) to 'Gems — Take Holded further' with revised positioning emphasizing native integration into plans. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Plus at EUR 7.5, Basic at EUR 14.5, Standard at EUR 29.5, Advanced at EUR 49.5 and Premium at EUR 99.5.
This is the first pricing-page change Pulse has recorded for Holded. Holded has been tracked since 2026-03-20.
In the same window Zoho, Xero, Quickbooks, Sage and Freshbooks also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningPositioning
Add-ons section rebranded from 'Power app your plan' (optional add-ons) to 'Gems — Take Holded further' with revised positioning emphasizing native integration into plans.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Add-ons section rebranded from 'Power app your plan' (optional add-ons) to 'Gems — Take Holded further' with revised positioning emphasizing native integration into plans. | Positioning | |
Values as written on Holded's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Holded's pricing page (www.holded.com) from May 18, 2026 and May 25, 2026; the change is marked around the middle of the page.
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The two full-page captures with this change marked up are free with an account.
Holded, pricing history
Full history- Aug 17, 2026improvedHolded: reconciliation rules limits added (15/50/100)
- Jul 6, 2026packagingHolded swaps free accountant access for paid Partner Advisory, adds €10 user fee
- Jun 1, 2026packagingHolded slashes recurring invoice limits for Plus and Basic plans
- May 26, 2026packagingHolded rebrands add-ons as Gems in platform refresh · this change
Across Business Operations in the same window
All Business Operations changes- ZohoMay 19Zoho Sprints adds Calendar View to Starter plan
- XeroApr 27Xero Doubles Standard Forecast Window, Adds Premium Benchmarking
- QuickbooksApr 24Quickbooks Launches Free Plan With Limited Invoicing and Banking
- SageApr 3Sage Slashes Introductory Discount Duration from 10 Months to 5
- FreshbooksApr 2Freshbooks Hikes Canadian Prices 20% While Boosting Promos to 70% Off
Questions about this change
Did Holded raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a product change: positioning.
What changed on Holded's pricing page between May 18, 2026 and May 25, 2026?
Add-ons section rebranded from 'Power app your plan' (optional add-ons) to 'Gems — Take Holded further' with revised positioning emphasizing native integration into plans. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Holded change its pricing?
Pulse recorded 0 other pricing-page changes for Holded in the 90 days before this one; Holded has been tracked since 2026-03-20.