Product change·May 18 → May 25, 2026·Week 22, 2026·Business Operations
Holded rebrands add-ons as Gems in platform refresh
What changed
Positioning
Add-ons section rebranded from 'Power app your plan' (optional add-ons) to 'Gems — Take Holded further' with revised positioning emphasizing native integration into plans.
Before and after
May 18, 2026 vs May 25, 2026Pulse.
100%
What changed
Add-ons section rebranded from 'Power app your plan' (optional add-ons) to 'Gems — Take Holded further' with revised positioning emphasizing native integration into plans.
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