Hevo drops free plan, splits pricing into usage-based and fixed tiers
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Hevo's pricing page, Pulse recorded 2 changes: Free plan removed; page split into usage-based (Starter/Professional) and fixed pricing; Business Critical renamed Enterprise with fixed price for unlimited data volume per pipeline; Enterprise plan now lists unlimited data volume per pipeline as a feature, with a new comparison table row. Pulse files it as a packaging change (packaging change, feature added). The current page lists Starter - 5M Events at $265, Starter - 20M Events at $440, Professional - 20M Events at $750, Starter - 50M Events at $835 and Professional - 50M Events at $1,320.
It lands 111 days after Hevo's previous change, "Hevo trims annual discount to 12%, pushing Starter and Pro prices up" (Jul 20, 2026). Before that Pulse recorded "Hevo: cuts Starter and Professional pricing by ~40%" (Apr 3, 2026), "Hevo Announces 25% Price Increase for Starter and Professional Plans, Effective Immediately" (Jan 10, 2026) and "Hevo Introduces Contract Buyout Program for ETL Customers" (Q3 2025). Hevo has been tracked since 2024-10-01.
In the same window Matillion, Zapier and Workato also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RemovedEnterprisePackagingFree planNot listed
- AddedEnterpriseFeature
BeforeNot listed
Afterunlimited data volume per pipeline
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Packaging | Free plan | Not listed | Removed |
| Enterprise | Feature | Not listed | unlimited data volume per pipeline | Added |
Values as written on Hevo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hevo's pricing page (hevodata.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where the Free plan no longer appears.
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The two full-page captures with this change marked up are free with an account.
Hevo, pricing history
Full historyDates are the day each change was detected, Eastern time.
- Nov 8, 2026PackagingHevo drops free plan, splits pricing into usage-based and fixed tiers This change
- Jul 20, 2026Price increaseHevo trims annual discount to 12%, pushing Starter and Pro prices up
- Apr 3, 2026Price decreaseHevo: cuts Starter and Professional pricing by ~40%
- Jan 10, 2026Price increaseHevo Announces 25% Price Increase for Starter and Professional Plans, Effective Immediately
- Q3 2025ImprovementHevo Introduces Contract Buyout Program for ETL Customers
- Q1 2024PackagingHevo Introduces Professional Plan at $849/month, Enhancing Options Between Starter and Business Critical Tiers
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Hevo raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026 UTC. The change Pulse detected was a packaging change: packaging change, feature added.
What changed on Hevo's pricing page between Nov 2, 2026 and Nov 9, 2026 UTC?
Enterprise packaging removed: Free plan; Enterprise feature added: unlimited data volume per pipeline. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Hevo change its pricing?
Pulse recorded 0 other pricing-page changes for Hevo in the 90 days before this one; the previous change was "Hevo trims annual discount to 12%, pushing Starter and Pro prices up" on Jul 20, 2026; Hevo has been tracked since 2024-10-01.