Hevo: cuts Starter and Professional pricing by ~40%
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Hevo's pricing page, Pulse recorded one change: Hevo cut list pricing across its paid tiers: Starter dropped from $499 to $299/mo ($399 to $239/mo billed annually) and Professional from $1,499 to $849/mo ($1,199 to $679/mo billed annually) - reductions of roughly 40-43%. Free and Business Critical are unchanged. In detail: Starter plan dropped from $499/mo to $299/mo ($399 to $239 annual); Professional dropped from $1499/mo to $849/mo ($1199 to $679 annual). Both plans reduced ~40-43%. Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Starter - 5M Events at $265, Starter - 20M Events at $440, Professional - 20M Events at $750, Starter - 50M Events at $835 and Professional - 50M Events at $1,320.
It lands 83 days after Hevo's previous change, "Hevo Announces 25% Price Increase for Starter and Professional Plans, Effective Immediately" (Jan 11, 2026). Hevo has been tracked since 2024-10-01.
In the same window Fivetran and Zapier also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Price−40%$499/mo$299/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Price | $499/mo | $299/mo | −40% |
Values as written on Hevo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hevo's pricing page (hevodata.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where starter price reads $499/mo and then $299/mo.
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The two full-page captures with this change marked up are free with an account.
Hevo, the last 90 days
Full history- Jul 20, 2026packagingHevo trims annual discount to 12%, pushing Starter and Pro prices up
- Apr 3, 2026decreaseHevo: cuts Starter and Professional pricing by ~40% · this change
- Jan 11, 2026increaseHevo Announces 25% Price Increase for Starter and Professional Plans, Effective Immediately
Across Data & Analytics in the same window
All Data & Analytics changes- FivetranApr 4Fivetran Removes Specific Non-Profit Discount Percentage From Pricing
- ZapierApr 4Zapier: Interfaces renamed to Forms, Chatbots drops BETA tag
- ZapierMar 26Zapier Chatbots exits beta, signals product maturity milestone
- ZapierMar 26Zapier Agents Chatbots add-on exits beta, now generally available
- FivetranMar 3Fivetran ends startup discount programs for YC and non-YC companies
Questions about this change
Did Hevo raise prices in March 2026?
No — prices went down. Between Dec 29, 2025 and Mar 30, 2026 Hevo's pricing page showed 1 price cut: Starter: $499/mo → $299/mo (−40%).
What changed on Hevo's pricing page between Dec 29, 2025 and Mar 30, 2026?
Starter price: $499/mo → $299/mo (−40%). Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Hevo change its pricing?
Pulse recorded 1 other pricing-page change for Hevo in the 90 days before this one; the previous change was "Hevo Announces 25% Price Increase for Starter and Professional Plans, Effective Immediately" on Jan 11, 2026; Hevo has been tracked since 2024-10-01.