Hevo trims annual discount to 12%, pushing Starter and Pro prices up
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Hevo's pricing page, Pulse recorded 3 changes: Annual billing discount cut from 20% off to 12% off, raising effective annual pricing: Starter $239→$265/month and Professional $679→$750/month; base monthly list prices ($299/$849) unchanged. In detail: Annual billing discount went from 20% off to 12% off on every plan; Starter plan price on annual billing went from $239 to $265 per month; the $299 monthly list price is unchanged; Professional plan price on annual billing went from $679 to $750 per month; the $849 monthly list price is unchanged. Pulse files it as a pricing change (discount change, price increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Starter - 5M Events at $265, Starter - 20M Events at $440, Professional - 20M Events at $750, Starter - 50M Events at $835 and Professional - 50M Events at $1,320.
It lands 108 days after Hevo's previous change, "Hevo: cuts Starter and Professional pricing by ~40%" (Apr 3, 2026). Before that Pulse recorded "Hevo Announces 25% Price Increase for Starter and Professional Plans, Effective Immediately" (Jan 11, 2026), "Hevo Introduces Contract Buyout Program for ETL Customers" (Q3 2025) and "Hevo Introduces Professional Plan at $849/month, Enhancing Options Between Starter and Business Critical Tiers" (Q1 2024). Hevo has been tracked since 2024-10-01.
In the same window Talend and Zapier also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · DiscountChanged20% off12% off
- Starter · Price+11%$239$265 per month
- Professional · Price+10%$679$750 per month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Discount | 20% off | 12% off | Changed |
| Starter | Price | $239 | $265 per month | +11% |
| Professional | Price | $679 | $750 per month | +10% |
Values as written on Hevo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hevo's pricing page (hevodata.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where starter price reads $239 and then $265 per month.
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The two full-page captures with this change marked up are free with an account.
Hevo, pricing history
Full history- Jul 20, 2026packagingHevo trims annual discount to 12%, pushing Starter and Pro prices up · this change
- Apr 3, 2026decreaseHevo: cuts Starter and Professional pricing by ~40%
- Jan 11, 2026increaseHevo Announces 25% Price Increase for Starter and Professional Plans, Effective Immediately
- Q3 2025improvedHevo Introduces Contract Buyout Program for ETL Customers
- Q1 2024improvedHevo Introduces Professional Plan at $849/month, Enhancing Options Between Starter and Business Critical Tiers
Across Data & Analytics in the same window
All Data & Analytics changes- TalendJul 6Qlik Talend: AI/LLM pipeline features moved to Premium tier + 1 more change
- ZapierJul 4Zapier unifies AI, code, and SDK usage into one shared task-based pool
- ZapierJun 22Zapier Chatbots unifies AI, code, and SDK into one task pool
- ZapierJun 22Zapier Agents unifies AI, code, and SDK under one task pricing pool
- ZapierJun 22Zapier unifies task pricing across AI, code, and SDK tools
Questions about this change
Did Hevo raise prices in July 2026?
Yes. Pulse captured Hevo's pricing page on Jul 13, 2026 and again on Jul 20, 2026 and recorded 2 price increases: Starter: $239 → $265 per month (+11%); Professional: $679 → $750 per month (+10%).
What changed on Hevo's pricing page between Jul 13, 2026 and Jul 20, 2026?
All plans discount: 20% off → 12% off, changed; Starter price: $239 → $265 per month (+11%); Professional price: $679 → $750 per month (+10%). Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Hevo change its pricing?
Pulse recorded 0 other pricing-page changes for Hevo in the 90 days before this one; the previous change was "Hevo: cuts Starter and Professional pricing by ~40%" on Apr 3, 2026; Hevo has been tracked since 2024-10-01.