Gusto raises Plus plan prices up to 17% for per-person fees
What happened
Between the Mar 16, 2026 and Mar 23, 2026 captures of Gusto's pricing page, Pulse recorded one change: Plus plan prices increased: base price $80 to $89/mo (+11.25%), per-person $12 to $14/mo (+16.7%). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Simple at $6, Solo at $6, Plus at $80, Premium at $180 and Tax-Advantaged Benefits at $200 per year.
It lands 20 days after Gusto's previous change, "Gusto adds $14/mo base pricing to Workers' Comp add-on" (Mar 3, 2026). Before that Pulse recorded "Gusto extends Global EOR promo deadline to March 2026" (Feb 16, 2026), "Gusto Extends $599 Global EOR Discount Deadline to January 2026" (Week 5, 2026) and "Gusto Ends $599/Month Global EOR Promo, Reverts to Standard Pricing" (Week 4, 2026). Gusto has been tracked since 2024-10-01.
In the same window BambooHR and Rippling also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · Price+11%$80$89/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Price | $80 | $89/mo | +11% |
Values as written on Gusto's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Gusto's pricing page (gusto.com) from Mar 16, 2026 and Mar 23, 2026; the change is marked near the top of the page, where plus price reads $80 and then $89/mo.
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The two full-page captures with this change marked up are free with an account.
Gusto, the last 90 days
Full history- Apr 9, 2026packagingGusto Introduces $14/mo Workers' Comp Fee, Ends Free Administration
- Mar 31, 2026decreaseGusto Cuts Plus Plan Pricing Up to 14% Across Base and Per-Person Fees
- Apr 4, 2026packagingGusto Extends Global EOR Promo Rate Through March 2026
- Mar 23, 2026increaseGusto raises Plus plan prices up to 17% for per-person fees · this change
- Mar 3, 2026packagingGusto adds $14/mo base pricing to Workers' Comp add-on
- Feb 16, 2026packagingGusto extends Global EOR promo deadline to March 2026
- Week 5, 2026packagingGusto Extends $599 Global EOR Discount Deadline to January 2026
- Week 4, 2026packagingGusto Ends $599/Month Global EOR Promo, Reverts to Standard Pricing
- Week 3, 2026packagingGusto Extends Global EOR Discount Deadline to January 2026
- Jan 10, 2026packagingGusto Extends Global EOR Discount Deadline to January 15, 2026, Maintaining $599/Employee/Month Pricing
Across Workforce Management in the same window
All Workforce Management changes- BambooHRMar 16BambooHR reveals Pro and Elite plan pricing
- RipplingJan 13Rippling Launches US Payroll Starter Pack at $12 per User, Enhancing Payroll Solutions for Businesses
- RipplingJan 13Rippling Renames HR Cloud Product 'Pulse' to 'Surveys', Retaining Employee Survey Functionality
- RipplingJan 13Rippling Introduces Flexible Pricing Model, Replacing Fixed $8 Per User Rate
- RipplingJan 13Rippling Removes US Payroll Starter Pack Discount, Impacting Pricing for Users
Questions about this change
Did Gusto raise prices in March 2026?
Yes. Pulse captured Gusto's pricing page on Mar 16, 2026 and again on Mar 23, 2026 and recorded 1 price increase: Plus: $80 → $89/mo (+11%).
What changed on Gusto's pricing page between Mar 16, 2026 and Mar 23, 2026?
Plus price: $80 → $89/mo (+11%). Pulse compared the captures it took on Mar 16, 2026 and Mar 23, 2026; the before/after table above lists each item as written on the page.
How often does Gusto change its pricing?
Pulse recorded 6 other pricing-page changes for Gusto in the 90 days before this one; the previous change was "Gusto adds $14/mo base pricing to Workers' Comp add-on" on Mar 3, 2026; Gusto has been tracked since 2024-10-01.