Gusto adds $14/mo base pricing to Workers' Comp add-on
What happened
Between the Feb 23, 2026 and Mar 2, 2026 captures of Gusto's pricing page, Pulse recorded one change: Workers' compensation add-on pricing changed from 'Pay only for premiums, No administration fees' to explicit 'Starting at $14/mo' pricing model. Pulse files it as a pricing change (price revealed) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Simple at $6, Solo at $6, Plus at $80, Premium at $180 and Tax-Advantaged Benefits at $200 per year.
It lands 15 days after Gusto's previous change, "Gusto extends Global EOR promo deadline to March 2026" (Feb 16, 2026). Before that Pulse recorded "Gusto Extends $599 Global EOR Discount Deadline to January 2026" (week of Jan 19, 2026), "Gusto Ends $599/Month Global EOR Promo, Reverts to Standard Pricing" (week of Jan 12, 2026) and "Gusto Extends Global EOR Discount Deadline to January 2026" (week of Jan 5, 2026). Gusto has been tracked since 2024-10-01.
In the same window Rippling also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RevealedWorkers' CompensationPrice visibilityPrice hiddenPrice listed: $14/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Workers' Compensation | Price visibility | Price hidden | Price listed: $14/mo | Revealed |
Values as written on Gusto's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Gusto's pricing page (gusto.com) from Feb 23, 2026 and Mar 2, 2026; the change is marked around the middle of the page, where "Price hidden" becomes "Price listed: $14/mo".
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The two full-page captures with this change marked up are free with an account.
Gusto, the last 90 days
Full history- Apr 4, 2026PackagingGusto Extends Global EOR Promo Rate Through March 2026
- Mar 31, 2026Price decreaseGusto Cuts Plus Plan Pricing Up to 14% Across Base and Per-Person Fees
- Mar 23, 2026Price increaseGusto raises Plus plan prices up to 17% for per-person fees
- Mar 3, 2026Price revealedGusto adds $14/mo base pricing to Workers' Comp add-on This change
- Feb 16, 2026PackagingGusto extends Global EOR promo deadline to March 2026
- Week of Jan 19, 2026PackagingGusto Extends $599 Global EOR Discount Deadline to January 2026
- Week of Jan 12, 2026PackagingGusto Ends $599/Month Global EOR Promo, Reverts to Standard Pricing
- Week of Jan 5, 2026PackagingGusto Extends Global EOR Discount Deadline to January 2026
- Jan 10, 2026PackagingGusto Extends Global EOR Discount Deadline to January 15, 2026, Maintaining $599/Employee/Month Pricing
Across Workforce Management in the same window
All Workforce Management changes- RipplingJan 13Rippling Launches US Payroll Starter Pack at $12 per User, Enhancing Payroll Solutions for Businesses
- RipplingJan 13Rippling Renames HR Cloud Product 'Pulse' to 'Surveys', Retaining Employee Survey Functionality
- RipplingJan 13Rippling Introduces Flexible Pricing Model, Replacing Fixed $8 Per User Rate
- RipplingJan 13Rippling Removes US Payroll Starter Pack Discount, Impacting Pricing for Users
- RipplingJan 13Rippling Launches ASO Product to Streamline Admin Work for Growing Workforces Across the USA
Questions about this change
Did Gusto raise prices in March 2026?
No list-price increase was recorded between Feb 23, 2026 and Mar 2, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on Gusto's pricing page between Feb 23, 2026 and Mar 2, 2026?
Workers' Compensation price visibility: Price hidden → Price listed: $14/mo, revealed. Pulse compared the captures it took on Feb 23, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.
How often does Gusto change its pricing?
Pulse recorded 5 other pricing-page changes for Gusto in the 90 days before this one; the previous change was "Gusto extends Global EOR promo deadline to March 2026" on Feb 16, 2026; Gusto has been tracked since 2024-10-01.