Gusto adds $14/mo base pricing to Workers' Comp add-on
What happened
Between the Feb 23, 2026 and Mar 2, 2026 captures of Gusto's pricing page, Pulse recorded one change: Workers' compensation add-on pricing changed from 'Pay only for premiums, No administration fees' to explicit 'Starting at $14/mo' pricing model. Pulse files it as a pricing change (price revealed) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Simple at $6, Solo at $6, Plus at $80, Premium at $180 and Tax-Advantaged Benefits at $200 per year.
It lands 15 days after Gusto's previous change, "Gusto extends Global EOR promo deadline to March 2026" (Feb 16, 2026). Before that Pulse recorded "Gusto Extends $599 Global EOR Discount Deadline to January 2026" (Week 5, 2026), "Gusto Ends $599/Month Global EOR Promo, Reverts to Standard Pricing" (Week 4, 2026) and "Gusto Extends Global EOR Discount Deadline to January 2026" (Week 3, 2026). Gusto has been tracked since 2024-10-01.
In the same window Rippling also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Workers' Compensation · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Workers' Compensation | Price visibility | Price hidden | Price listed | Revealed |
Values as written on Gusto's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Gusto's pricing page (gusto.com) from Feb 23, 2026 and Mar 2, 2026; the change is marked around the middle of the page, where "Price hidden" becomes "Price listed".
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The two full-page captures with this change marked up are free with an account.
Gusto, the last 90 days
Full history- Mar 31, 2026decreaseGusto Cuts Plus Plan Pricing Up to 14% Across Base and Per-Person Fees
- Apr 4, 2026packagingGusto Extends Global EOR Promo Rate Through March 2026
- Mar 23, 2026increaseGusto raises Plus plan prices up to 17% for per-person fees
- Mar 3, 2026packagingGusto adds $14/mo base pricing to Workers' Comp add-on · this change
- Feb 16, 2026packagingGusto extends Global EOR promo deadline to March 2026
- Week 5, 2026packagingGusto Extends $599 Global EOR Discount Deadline to January 2026
- Week 4, 2026packagingGusto Ends $599/Month Global EOR Promo, Reverts to Standard Pricing
- Week 3, 2026packagingGusto Extends Global EOR Discount Deadline to January 2026
- Jan 10, 2026packagingGusto Extends Global EOR Discount Deadline to January 15, 2026, Maintaining $599/Employee/Month Pricing
Across Workforce Management in the same window
All Workforce Management changes- RipplingJan 13Rippling Launches US Payroll Starter Pack at $12 per User, Enhancing Payroll Solutions for Businesses
- RipplingJan 13Rippling Renames HR Cloud Product 'Pulse' to 'Surveys', Retaining Employee Survey Functionality
- RipplingJan 13Rippling Introduces Flexible Pricing Model, Replacing Fixed $8 Per User Rate
- RipplingJan 13Rippling Removes US Payroll Starter Pack Discount, Impacting Pricing for Users
- RipplingJan 13Rippling Launches ASO Product to Streamline Admin Work for Growing Workforces Across the USA
Questions about this change
Did Gusto raise prices in March 2026?
No list-price increase was recorded between Feb 23, 2026 and Mar 2, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on Gusto's pricing page between Feb 23, 2026 and Mar 2, 2026?
Workers' Compensation price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on Feb 23, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.
How often does Gusto change its pricing?
Pulse recorded 5 other pricing-page changes for Gusto in the 90 days before this one; the previous change was "Gusto extends Global EOR promo deadline to March 2026" on Feb 16, 2026; Gusto has been tracked since 2024-10-01.