Gusto Raises Simple Plan Base Price by 22.5% from $40 to $49 per Month
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Gusto's pricing page, Pulse recorded one change: Simple plan base price increased from $40/mo to $49/mo (22.5% increase). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Simple at $6, Solo at $6, Plus at $80, Premium at $180 and Tax-Advantaged Benefits at $200 per year.
Gusto's previous recorded change was "Gusto Enhances Simple Plan with New PTO Policies and Next-Day Direct Deposit, While Downgrading Support to Basic" (Q4 2024). Gusto has been tracked since 2024-10-01.
In the same window Paychex and BambooHR also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Simple · Price+23%$40/mo$49/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Simple | Price | $40/mo | $49/mo | +23% |
Values as written on Gusto's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Gusto's pricing page (gusto.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where simple price reads $40/mo and then $49/mo.
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The two full-page captures with this change marked up are free with an account.
Gusto, the last 90 days
Full history- Jan 10, 2026packagingGusto Extends Global EOR Discount Deadline to January 15, 2026, Maintaining $599/Employee/Month Pricing
- Q3 2025packagingGusto Introduces Same-Day Pay Add-On for $90 per Payroll, Revolutionizing Payroll Processing Across All Plans
- Q2 2025packagingGusto Increases Plus and Premium Plan Prices as 25% Promotional Discounts Expire
- Q1 2025increaseGusto Raises Simple Plan Base Price by 22.5% from $40 to $49 per Month · this change
- Q4 2024improvedGusto Enhances Simple Plan with New PTO Policies and Next-Day Direct Deposit, While Downgrading Support to Basic
Across Workforce Management in the same window
All Workforce Management changes- PaychexOct 19Paychex offers 6 months free, no payments until April 2027, through Oct. 31
- BambooHRJul 6BambooHR renames EOR add-on to Global Employment, swaps in Contractor Management
- BambooHRJul 3BambooHR: On-Demand Pay, Recognition & Rewards, Shift Scheduling added
- PaychexJun 2Paychex rebrands Select plan, strips feature lists from Pro tier
- BambooHRApr 27BambooHR Adds Shift Scheduling to Revamped Time & Attendance
Questions about this change
Did Gusto raise prices in April 2025?
Yes. Pulse captured Gusto's pricing page on Jan 1, 2025 and again on Apr 1, 2025 and recorded 1 price increase: Simple: $40/mo → $49/mo (+23%).
What changed on Gusto's pricing page between Jan 1, 2025 and Apr 1, 2025?
Simple price: $40/mo → $49/mo (+23%). Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Gusto change its pricing?
Pulse recorded 1 other pricing-page change for Gusto in the 90 days before this one; the previous change was "Gusto Enhances Simple Plan with New PTO Policies and Next-Day Direct Deposit, While Downgrading Support to Basic" in Q4 2024; Gusto has been tracked since 2024-10-01.