Gusto Introduces Same-Day Pay Add-On for $90 per Payroll, Revolutionizing Payroll Processing Across All Plans
What happened
Between the Jul 6, 2025 and Oct 5, 2025 captures of Gusto's pricing page, Pulse recorded 4 changes: Gusto Money Plus add-on introduced at $19/mo, available on all plans - provides modern business money management with discounted transaction fees and workflow tools; Same-day pay add-on introduced at $90 per payroll, available with all plans - enables same-day payroll processing with team payment within hours; Next-Day Direct Deposit renamed to Next-Day pay - pricing remains unchanged at $15/mo + $3/mo per person, available with Simple plan; Instant pay add-on introduced at $100 per payroll, available with all plans - allows 24/7/365 payroll processing with team payment in minutes. Pulse files it as a packaging change (new add-on, add-on change) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Simple at $6, Solo at $6, Plus at $80, Premium at $180 and Tax-Advantaged Benefits at $200 per year.
Gusto's previous recorded change was "Gusto Increases Plus and Premium Plan Prices as 25% Promotional Discounts Expire" (Q2 2025). Gusto has been tracked since 2024-10-01.
In the same window Paychex and BambooHR also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Gusto Money Plus · Add-onAdded
BeforeNo Gusto Money Plus add-on
AfterGusto Money Plus add-on
- Same-Day Pay · Add-onAddedNo Same-day pay add-onSame-day pay add-on
- Simple · Add-onRenamed
BeforeNext-Day Direct Deposit
AfterNext-Day pay - pricing remains unchanged
- Instant Pay · Add-onAddedNo Instant pay add-onInstant pay add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Gusto Money Plus | Add-on | No Gusto Money Plus add-on | Gusto Money Plus add-on | Added |
| Same-Day Pay | Add-on | No Same-day pay add-on | Same-day pay add-on | Added |
| Simple | Add-on | Next-Day Direct Deposit | Next-Day pay - pricing remains unchanged | Renamed |
| Instant Pay | Add-on | No Instant pay add-on | Instant pay add-on | Added |
Values as written on Gusto's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Gusto's pricing page (gusto.com) from Jul 6, 2025 and Oct 5, 2025; the change is marked around the middle of the page, where Gusto Money Plus add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Gusto, the last 90 days
Full history- Week 4, 2026packagingGusto Ends $599/Month Global EOR Promo, Reverts to Standard Pricing
- Week 3, 2026packagingGusto Extends Global EOR Discount Deadline to January 2026
- Jan 10, 2026packagingGusto Extends Global EOR Discount Deadline to January 15, 2026, Maintaining $599/Employee/Month Pricing
- Q3 2025packagingGusto Introduces Same-Day Pay Add-On for $90 per Payroll, Revolutionizing Payroll Processing Across All Plans · this change
- Q2 2025packagingGusto Increases Plus and Premium Plan Prices as 25% Promotional Discounts Expire
Across Workforce Management in the same window
All Workforce Management changes- PaychexOct 19Paychex offers 6 months free, no payments until April 2027, through Oct. 31
- BambooHRJul 6BambooHR renames EOR add-on to Global Employment, swaps in Contractor Management
- BambooHRJul 3BambooHR: On-Demand Pay, Recognition & Rewards, Shift Scheduling added
- PaychexJun 2Paychex rebrands Select plan, strips feature lists from Pro tier
- BambooHRApr 27BambooHR Adds Shift Scheduling to Revamped Time & Attendance
Questions about this change
Did Gusto raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 5, 2025. The change Pulse detected was a packaging change: new add-on, add-on change.
What changed on Gusto's pricing page between Jul 6, 2025 and Oct 5, 2025?
Gusto Money Plus add-on: No Gusto Money Plus add-on → Gusto Money Plus add-on, added; Same-Day Pay add-on: No Same-day pay add-on → Same-day pay add-on, added; Simple add-on: Next-Day Direct Deposit → Next-Day pay - pricing remains unchanged, renamed; Instant Pay add-on: No Instant pay add-on → Instant pay add-on, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Gusto change its pricing?
Pulse recorded 1 other pricing-page change for Gusto in the 90 days before this one; the previous change was "Gusto Increases Plus and Premium Plan Prices as 25% Promotional Discounts Expire" in Q2 2025; Gusto has been tracked since 2024-10-01.