Gusto Increases Plus and Premium Plan Prices as 25% Promotional Discounts Expire
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Gusto's pricing page, Pulse recorded 2 changes: Plus plan: 25% promotional discount removed (expired May 31, 2025). Base price returned from $60/mo to $80/mo, per-person cost from $9/mo to $12/mo; Premium plan: 25% promotional discount removed (expired May 31, 2025). Base price returned from $135/mo to $180/mo, per-person cost from $16.50/mo to $22/mo. Pulse files it as a pricing change (discount removed) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Simple at $6, Solo at $6, Plus at $80, Premium at $180 and Tax-Advantaged Benefits at $200 per year.
Gusto's previous recorded change was "Gusto Raises Simple Plan Base Price by 22.5% from $40 to $49 per Month" (Q1 2025). Gusto has been tracked since 2024-10-01.
In the same window Paychex and BambooHR also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · Discount+33%$60/mo$80/mo
- Premium · Discount+33%$135/mo$180/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Discount | $60/mo | $80/mo | +33% |
| Premium | Discount | $135/mo | $180/mo | +33% |
Values as written on Gusto's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Gusto's pricing page (gusto.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked near the top of the page, where plus discount reads $60/mo and then $80/mo.
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The two full-page captures with this change marked up are free with an account.
Gusto, the last 90 days
Full history- Week 3, 2026packagingGusto Extends Global EOR Discount Deadline to January 2026
- Jan 10, 2026packagingGusto Extends Global EOR Discount Deadline to January 15, 2026, Maintaining $599/Employee/Month Pricing
- Q3 2025packagingGusto Introduces Same-Day Pay Add-On for $90 per Payroll, Revolutionizing Payroll Processing Across All Plans
- Q2 2025packagingGusto Increases Plus and Premium Plan Prices as 25% Promotional Discounts Expire · this change
- Q1 2025increaseGusto Raises Simple Plan Base Price by 22.5% from $40 to $49 per Month
Across Workforce Management in the same window
All Workforce Management changes- PaychexOct 19Paychex offers 6 months free, no payments until April 2027, through Oct. 31
- BambooHRJul 6BambooHR renames EOR add-on to Global Employment, swaps in Contractor Management
- BambooHRJul 3BambooHR: On-Demand Pay, Recognition & Rewards, Shift Scheduling added
- PaychexJun 2Paychex rebrands Select plan, strips feature lists from Pro tier
- BambooHRApr 27BambooHR Adds Shift Scheduling to Revamped Time & Attendance
Questions about this change
Did Gusto raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a pricing change: discount removed.
What changed on Gusto's pricing page between Apr 1, 2025 and Jul 6, 2025?
Plus discount: $60/mo → $80/mo (+33%); Premium discount: $135/mo → $180/mo (+33%). Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Gusto change its pricing?
Pulse recorded 1 other pricing-page change for Gusto in the 90 days before this one; the previous change was "Gusto Raises Simple Plan Base Price by 22.5% from $40 to $49 per Month" in Q1 2025; Gusto has been tracked since 2024-10-01.