Recharge raises Starter to $149/mo, cuts Loyalty and Referral tools
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Recharge's pricing page, Pulse recorded 2 changes: Starter rose $99 to $149/mo; Plus renamed Scale ($499 unchanged); Starter fee 1.49%+19c to 1.50%+20c; Scale fee 1.34%+19c to 1.25%+20c; Added Remi AI Agent and Subscriber journey A/B testing; Loyalty Rewards and Referral Program removed; gifting reworked into Surprise & delight gifting. Pulse files it as a pricing change (price increase, feature added) with an upward direction. The current page lists Starter at $149 and Scale at $499.
This is the first pricing-page change Pulse has recorded for Recharge. Recharge has been tracked since 2026-06-25.
In the same window Klaviyo, Stripe, Shopify, Paddle and ChartMogul also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +51%StarterPrice$99/mo$149/mo
- Added—Feature
BeforeNot listed
AfterRemi AI Agent and Subscriber journey A/B testing
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Price | $99/mo | $149/mo | +51% |
| — | Feature | Not listed | Remi AI Agent and Subscriber journey A/B testing | Added |
Values as written on Recharge's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Recharge's pricing page (getrecharge.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where starter price reads $99/mo and then $149/mo.
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The two full-page captures with this change marked up are free with an account.
Across Finance & Accounting in the same window
All Finance & Accounting changes- KlaviyoNov 9Klaviyo offers $1 first month on Marketing plan, reveals $20 Email pricing
- StripeNov 2Stripe scraps $1.50 flat Global Payouts for per-rail fees, adds $15 appeal fee
- ShopifyNov 2Shopify cuts free Academy courses from plan features and comparison table
- PaddleOct 5Paddle axes demo requirement, pitches custom pricing for high-volume…
- ChartMogulOct 5ChartMogul adds Free plan up to $10K MRR and $57/mo Starter tier
Questions about this change
Did Recharge raise prices in November 2026?
Yes. Pulse captured Recharge's pricing page on Nov 2, 2026 and again on Nov 9, 2026 UTC and recorded 1 price increase: Starter: $99/mo → $149/mo (+51%).
What changed on Recharge's pricing page between Nov 2, 2026 and Nov 9, 2026 UTC?
Starter price: $99/mo → $149/mo (+51%); feature added: Remi AI Agent and Subscriber journey A/B testing. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Recharge change its pricing?
Pulse recorded 0 other pricing-page changes for Recharge in the 90 days before this one; Recharge has been tracked since 2026-06-25.