ExpressVPN Announces Major Price Drop: Basic Plan Now Just $2.79/mo After 20% Reduction
What happened
Between the Oct 6, 2025 and Jan 1, 2026 captures of ExpressVPN's pricing page, Pulse recorded 6 changes: Basic plan discount increased from 73% to 78% (5 percentage points); Basic plan promotional price decreased from $3.49/mo to $2.79/mo (20% decrease); Pro plan promotional price decreased from $7.49/mo to $5.99/mo (20% decrease); Advanced plan discount increased from 68% to 74% (6 percentage points); Pro plan discount increased from 63% to 70% (7 percentage points); Advanced plan promotional price decreased from $4.49/mo to $3.59/mo (20% decrease). Pulse files it as a pricing change (discount change, price decrease) with a downward direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $3.99, Advanced at $4.49 and Express Pro at $7.49.
ExpressVPN's previous recorded change was "ExpressVPN Implements Major Pricing Restructure and Increases Pro Plan Costs by 50% to $7.49/mo" (Q3 2025). Before that Pulse recorded "ExpressVPN Removes 7-Day Free Trial, Shifts to Direct Purchase Options" (Q2 2025), "ExpressVPN Enhances 2 Years + 4 Months FREE Plan with New Credit Scanner and Monthly Credit Report Features" (Q1 2025) and "ExpressVPN Introduces 2 Years + 4 Months FREE Plan at $4.99/Month, Enhancing Value with New Features and Discounts" (Q4 2024). ExpressVPN has been tracked since 2023-11-14.
In the same window NordVPN, Ava, Surfshark and CyberGhost VPN also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic · Discount+7%73%78%
- Basic · Price−20%$3.49/mo$2.79/mo
- Pro · Price−20%$7.49/mo$5.99/mo
- Advanced · Discount+9%68%74%
- Pro · Discount+11%63%70%
- Advanced · Price−20%$4.49/mo$3.59/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic | Discount | 73% | 78% | +7% |
| Basic | Price | $3.49/mo | $2.79/mo | −20% |
| Pro | Price | $7.49/mo | $5.99/mo | −20% |
| Advanced | Discount | 68% | 74% | +9% |
| Pro | Discount | 63% | 70% | +11% |
| Advanced | Price | $4.49/mo | $3.59/mo | −20% |
Values as written on ExpressVPN's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ExpressVPN's pricing page (expressvpn.com) from Oct 6, 2025 and Jan 1, 2026; the change is marked near the top of the page, where basic price reads $3.49/mo and then $2.79/mo.
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The two full-page captures with this change marked up are free with an account.
ExpressVPN, pricing history
Full history- Mar 3, 2026improvedExpressVPN boosts ID Theft Insurance to $5M, adds SSN Monitoring
- Week 5, 2026packagingExpressVPN slashes Aircove router coupon discounts by up to 45 points
- Week 4, 2026improvedExpressVPN Unlocks Dedicated IP Support for macOS Users
- Jan 11, 2026packagingExpressVPN Announces Major Price Drop: Basic Plan Now Just $2.79/mo After 20% Reduction · this change
- Q3 2025improvedExpressVPN Implements Major Pricing Restructure and Increases Pro Plan Costs by 50% to $7.49/mo
- Q2 2025packagingExpressVPN Removes 7-Day Free Trial, Shifts to Direct Purchase Options
- Q1 2025improvedExpressVPN Enhances 2 Years + 4 Months FREE Plan with New Credit Scanner and Monthly Credit Report Features
- Q4 2024packagingExpressVPN Introduces 2 Years + 4 Months FREE Plan at $4.99/Month, Enhancing Value with New Features and Discounts
- Q3 2024increaseExpressVPN Introduces Dedicated IP Add-On for $3.99/Month Amidst Minor Price Increase on 12-Month Plan
- Dec 2023increaseExpressVPN Increases 12-Month Plan Price from $6.67 to $8.32 After Removing Black Friday Discount
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- NordVPNOct 26NordVPN: Black Friday intro discount deepens to 78% off (Complete plan)
- AvaOct 26Ava expands Translate feature to 20+ languages, up from 15+ supported
- SurfsharkOct 19Surfshark slashes Black Friday deal to $2.49/mo, Starter savings hit 87%
- CyberGhost VPNSep 28CyberGhost VPN: 2-Year plan price increase ($1.99→$2.19/mo)
- CyberGhost VPNSep 14CyberGhost: 26-month plan price cut $2.19→$1.99/mo, discount to 85%
Questions about this change
Did ExpressVPN raise prices in January 2026?
No — prices went down. Between Oct 6, 2025 and Jan 1, 2026 ExpressVPN's pricing page showed 3 price cuts: Basic: $3.49/mo → $2.79/mo (−20%); Pro: $7.49/mo → $5.99/mo (−20%); Advanced: $4.49/mo → $3.59/mo (−20%).
What changed on ExpressVPN's pricing page between Oct 6, 2025 and Jan 1, 2026?
Basic discount: 73% → 78% (+7%); Basic price: $3.49/mo → $2.79/mo (−20%); Pro price: $7.49/mo → $5.99/mo (−20%); Advanced discount: 68% → 74% (+9%); Pro discount: 63% → 70% (+11%); Advanced price: $4.49/mo → $3.59/mo (−20%). Pulse compared the captures it took on Oct 6, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does ExpressVPN change its pricing?
Pulse recorded 0 other pricing-page changes for ExpressVPN in the 90 days before this one; the previous change was "ExpressVPN Implements Major Pricing Restructure and Increases Pro Plan Costs by 50% to $7.49/mo" in Q3 2025; ExpressVPN has been tracked since 2023-11-14.