ExpressVPN Removes 7-Day Free Trial, Shifts to Direct Purchase Options
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of ExpressVPN's pricing page, Pulse recorded one change: 7-day free trial removed - replaced 'Start 7-Day Free Trial' CTAs with direct purchase buttons ('Get Special Deal', 'Select Plan'). Pulse files it as a packaging change (trial change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $3.99, Advanced at $4.49 and Express Pro at $7.49.
ExpressVPN's previous recorded change was "ExpressVPN Enhances 2 Years + 4 Months FREE Plan with New Credit Scanner and Monthly Credit Report Features" (Q1 2025). ExpressVPN has been tracked since 2023-11-14.
In the same window NordVPN, Ava, Surfshark and CyberGhost VPN also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · TrialReplaced
Before'Start 7-Day Free Trial' CTAs
Afterdirect purchase buttons
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Trial | 'Start 7-Day Free Trial' CTAs | direct purchase buttons | Replaced |
Values as written on ExpressVPN's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ExpressVPN's pricing page (expressvpn.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where "'Start 7-Day Free Trial' CTAs" becomes "direct purchase buttons".
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The two full-page captures with this change marked up are free with an account.
ExpressVPN, the last 90 days
Full history- Week 4, 2026improvedExpressVPN Unlocks Dedicated IP Support for macOS Users
- Jan 11, 2026packagingExpressVPN Announces Major Price Drop: Basic Plan Now Just $2.79/mo After 20% Reduction
- Q3 2025improvedExpressVPN Implements Major Pricing Restructure and Increases Pro Plan Costs by 50% to $7.49/mo
- Q2 2025packagingExpressVPN Removes 7-Day Free Trial, Shifts to Direct Purchase Options · this change
- Q1 2025improvedExpressVPN Enhances 2 Years + 4 Months FREE Plan with New Credit Scanner and Monthly Credit Report Features
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- NordVPNOct 26NordVPN: Black Friday intro discount deepens to 78% off (Complete plan)
- AvaOct 26Ava expands Translate feature to 20+ languages, up from 15+ supported
- SurfsharkOct 19Surfshark slashes Black Friday deal to $2.49/mo, Starter savings hit 87%
- CyberGhost VPNSep 28CyberGhost VPN: 2-Year plan price increase ($1.99→$2.19/mo)
- CyberGhost VPNSep 14CyberGhost: 26-month plan price cut $2.19→$1.99/mo, discount to 85%
Questions about this change
Did ExpressVPN raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: trial change.
What changed on ExpressVPN's pricing page between Apr 1, 2025 and Jul 6, 2025?
Trial: 'Start 7-Day Free Trial' CTAs → direct purchase buttons, replaced. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does ExpressVPN change its pricing?
Pulse recorded 1 other pricing-page change for ExpressVPN in the 90 days before this one; the previous change was "ExpressVPN Enhances 2 Years + 4 Months FREE Plan with New Credit Scanner and Monthly Credit Report Features" in Q1 2025; ExpressVPN has been tracked since 2023-11-14.