ExpressVPN Increases 12-Month Plan Price from $6.67 to $8.32 After Removing Black Friday Discount
What happened
Between the Nov 14, 2023 and Jan 5, 2024 captures of ExpressVPN's pricing page, Pulse recorded 2 changes: Black Friday promotional discount (BLACKFRIDAY23) removed - offered 49% off and 3 free months on 12-month plan; 12-month plan increased from $6.67/month (Black Friday promotional rate) to $8.32/month (regular rate with 35% discount). Pulse files it as a pricing change (discount removed, price increase) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $3.99, Advanced at $4.49 and Express Pro at $7.49.
This is the first pricing-page change Pulse has recorded for ExpressVPN. ExpressVPN has been tracked since 2023-11-14.
In the same window NordVPN, Ava, Surfshark and CyberGhost VPN also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountRemoved
Before- offered 49% off and 3 free months
AfterNot listed
- — · PricePrice increase
12-month plan increased from $6.67/month (Black Friday promotional rate) to $8.32/month (regular rate with 35% discount)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | - offered 49% off and 3 free months | Not listed | Removed |
| — | Price | — | $8.32/month | Price increase |
Values as written on ExpressVPN's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ExpressVPN's pricing page (expressvpn.com) from Nov 14, 2023 and Jan 5, 2024; the change is marked on the page, where the - offered 49% off and 3 free months no longer appears.
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The two full-page captures with this change marked up are free with an account.
ExpressVPN, pricing history
Full history- Q1 2025improvedExpressVPN Enhances 2 Years + 4 Months FREE Plan with New Credit Scanner and Monthly Credit Report Features
- Q4 2024packagingExpressVPN Introduces 2 Years + 4 Months FREE Plan at $4.99/Month, Enhancing Value with New Features and Discounts
- Q3 2024increaseExpressVPN Introduces Dedicated IP Add-On for $3.99/Month Amidst Minor Price Increase on 12-Month Plan
- Dec 2023increaseExpressVPN Increases 12-Month Plan Price from $6.67 to $8.32 After Removing Black Friday Discount · this change
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- NordVPNOct 26NordVPN: Black Friday intro discount deepens to 78% off (Complete plan)
- AvaOct 26Ava expands Translate feature to 20+ languages, up from 15+ supported
- SurfsharkOct 19Surfshark slashes Black Friday deal to $2.49/mo, Starter savings hit 87%
- CyberGhost VPNSep 28CyberGhost VPN: 2-Year plan price increase ($1.99→$2.19/mo)
- CyberGhost VPNSep 14CyberGhost: 26-month plan price cut $2.19→$1.99/mo, discount to 85%
Questions about this change
Did ExpressVPN raise prices in January 2024?
Yes. Pulse captured ExpressVPN's pricing page on Nov 14, 2023 and again on Jan 5, 2024 and recorded 1 price increase: 12-month plan increased from $6.67/month (Black Friday promotional rate) to $8.32/month (regular rate with 35% discount).
What changed on ExpressVPN's pricing page between Nov 14, 2023 and Jan 5, 2024?
Discount: - offered 49% off and 3 free months → Not listed, removed; 12-month plan increased from $6.67/month (Black Friday promotional rate) to $8.32/month (regular rate with 35% discount). Pulse compared the captures it took on Nov 14, 2023 and Jan 5, 2024; the before/after table above lists each item as written on the page.
How often does ExpressVPN change its pricing?
Pulse recorded 0 other pricing-page changes for ExpressVPN in the 90 days before this one; ExpressVPN has been tracked since 2023-11-14.