Doola: ~20% promo discount added across all 3 plans (up to $600 off)
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of Doola's pricing page, Pulse recorded one change: Starter $297→$237/yr (save $60); Tax and Compliance $1,999→$1,599/yr (save $400); Business-in-a-Box $2,999→$2,399/yr (save $600), each with a green Save badge. In detail: Site-wide ~20% promotional discount added across three plans: Starter $297→$237/yr (save $60), Tax and Compliance $1,999→$1,599/yr (save $400), Business-in-a-Box $2,999→$2,399/yr (save $600). Pulse files it as a pricing change (discount added) with a neutral direction. The current page lists Starter at $24.75, Pulse at $25, Tax and Compliance at $166.58 and Business-in-a-Box™ at $249.92.
It lands 48 days after Doola's previous change, "Doola: 20% off promo on Tax and Compliance / Business-in-a-Box plans" (Aug 11, 2026). Before that Pulse recorded "Doola: Lowest Price Ever promo expired ($1,399→$1,999; $2,099→$2,999)" (Aug 3, 2026). Doola has been tracked since 2026-04-28.
In the same window Gusto, Stripe, Format and Carta also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Tax and Compliance · Discount−20%$297$237/yr
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Tax and Compliance | Discount | $297 | $237/yr | −20% |
Values as written on Doola's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Doola's pricing page (www.doola.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked near the top of the page, where starter, tax and compliance discount reads $297 and then $237/yr.
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The two full-page captures with this change marked up are free with an account.
Doola, the last 90 days
Full history- Sep 28, 2026packagingDoola: ~20% promo discount added across all 3 plans (up to $600 off) · this change
- Aug 11, 2026packagingDoola: 20% off promo on Tax and Compliance / Business-in-a-Box plans
- Aug 3, 2026packagingDoola: Lowest Price Ever promo expired ($1,399→$1,999; $2,099→$2,999)
Across Finance & Accounting in the same window
All Finance & Accounting changes- GustoSep 28Gusto launches limited-time free Contractor Only plan for 1099-only teams
- StripeSep 28Stripe drops T600 reader, trims Terminal lineup to M2, S710, S700
- FormatAug 24Format shortens Save-50% promo window, moves deadline up one month to July 31
- CartaJul 20Carta swaps QuickBooks for Ramp in integrations logo row
Questions about this change
Did Doola raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a pricing change: discount added.
What changed on Doola's pricing page between Sep 21, 2026 and Sep 28, 2026?
Starter, Tax and Compliance discount: $297 → $237/yr (−20%). Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does Doola change its pricing?
Pulse recorded 2 other pricing-page changes for Doola in the 90 days before this one; the previous change was "Doola: 20% off promo on Tax and Compliance / Business-in-a-Box plans" on Aug 11, 2026; Doola has been tracked since 2026-04-28.