Doola: Lowest Price Ever promo expired ($1,399→$1,999; $2,099→$2,999)
What happened
Between the Jul 27, 2026 and Aug 3, 2026 captures of Doola's pricing page, Pulse recorded one change: Removed site-wide Lowest Price Ever 30% promo banner + countdown; Tax and Compliance $1,399→$1,999/yr, Business-in-a-Box $2,099→$2,999/yr (discount expired). In detail: Removed ‘Lowest Price Ever’ 30% limited-time promo banner and countdown timer. Tax and Compliance price reverted $1,399→$1,999/yr; Business-in-a-Box reverted $2,099→$2,999/yr. Pulse files it as a pricing change (discount removed) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Starter at $24.75, Pulse at $25, Tax and Compliance at $166.58 and Business-in-a-Box™ at $249.92.
It lands 35 days after Doola's previous change, "Doola drops Mercury $200 cashback bonus from Free Bonuses" (Jun 29, 2026). Before that Pulse recorded "Doola offers 20% off U.S. business launch, saves up to $600" (Jun 1, 2026). Doola has been tracked since 2026-04-28.
In the same window Carta, Stripe and Gusto also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Tax and Compliance · Discount+43%$1,399$1,999/yr
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Tax and Compliance | Discount | $1,399 | $1,999/yr | +43% |
Values as written on Doola's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Doola's pricing page (www.doola.com) from Jul 27, 2026 and Aug 3, 2026; the change is marked near the top of the page, where tax and compliance discount reads $1,399 and then $1,999/yr.
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The two full-page captures with this change marked up are free with an account.
Doola, the last 90 days
Full history- Sep 28, 2026packagingDoola: ~20% promo discount added across all 3 plans (up to $600 off)
- Aug 11, 2026packagingDoola: 20% off promo on Tax and Compliance / Business-in-a-Box plans
- Aug 3, 2026packagingDoola: Lowest Price Ever promo expired ($1,399→$1,999; $2,099→$2,999) · this change
- Jun 29, 2026packagingDoola drops Mercury $200 cashback bonus from Free Bonuses
- Jun 1, 2026packagingDoola offers 20% off U.S. business launch, saves up to $600
Across Finance & Accounting in the same window
All Finance & Accounting changesQuestions about this change
Did Doola raise prices in August 2026?
No list-price increase was recorded between Jul 27, 2026 and Aug 3, 2026. The change Pulse detected was a pricing change: discount removed.
What changed on Doola's pricing page between Jul 27, 2026 and Aug 3, 2026?
Tax and Compliance discount: $1,399 → $1,999/yr (+43%). Pulse compared the captures it took on Jul 27, 2026 and Aug 3, 2026; the before/after table above lists each item as written on the page.
How often does Doola change its pricing?
Pulse recorded 2 other pricing-page changes for Doola in the 90 days before this one; the previous change was "Doola drops Mercury $200 cashback bonus from Free Bonuses" on Jun 29, 2026; Doola has been tracked since 2026-04-28.