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Added WhatsApp as a new supported messaging channel (via a new SMS/Twilio + WhatsApp channel section) — no WhatsApp integration existed anywhere on the pricing page before; new comparison-table entry checked for Essential, Growth and Enterprise.

Enterprise plan's 'Dedicated Account Manager' perk was replaced with 'Support from Product Expert', swapping a named commercial account manager for a more generic product-expert support role. Growth plan's included API calls cut from 200,000/month to 20,000/month (a 90% reduction) with no price change; Essential's 10,000 API call allotment stayed the same.

Enterprise plan's Custom SSO shipped (previously "coming soon") and SOC 2 Type 2 certification now displayed on the plan card New "Sell through service" capability added to the compare-plans table: AI sales skill (AI Agent runs the full sales motion in every chat) + live Shopify catalog sync, available on all tiers

Quarterly roll-up · includes Jun 8 weekly, Apr 6 weekly

Comparison table restructured with new sections (Sell through service, Channels, Enterprise services). Enterprise limits (AI agents, resolutions, workflows) changed from specific values to custom.

AI agents count introduced across all plans: Essential gets 1 AI agent, Growth gets 10, Enterprise gets 50. Previously AI agent was a binary included/not-included feature. Custom Skills feature (10 per agent) also added to all plans.

Annual billing discount increased from 20% to up to 24% on yearly subscriptions