Product change·Apr 6 → Apr 13, 2026·Week 16, 2026·Cybersecurity & Identity Management
Bitwarden Deprioritizes Free Tier, Pushes Premium as Default
What changed
Positioning
Free plan renamed 'Basic Free' to 'Start Free' and deprioritized; Premium is now the primary card. Feature bullets updated: 'All the core functions'/'Always free' replaced by 'Baseline security features'.
Before and after
Apr 6, 2026 vs Apr 13, 2026Pulse.
100%
What changed
Free plan renamed 'Basic Free' to 'Start Free' and deprioritized; Premium is now the primary card. Feature bullets updated: 'All the core functions'/'Always free' replaced by 'Baseline security features'.
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Q1 2026 · Bitwarden Nearly Doubles Premium Price to $19.80/Year, Boosts Storage to 5 GBBitwarden: Free plan demoted from pricing comparison · Q2 2026
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Full history →- Q2 2026·packagingBitwarden: Free plan demoted from pricing comparison
- Q1 2026·improvedBitwarden Nearly Doubles Premium Price to $19.80/Year, Boosts Storage to 5 GB
- Week 9, 2026·improvedBitwarden adds phishing blocker to Premium plan
- Week 7, 2026·packagingBitwarden revamps Free and Families plan sharing descriptions
- Week 6, 2026·improvedBitwarden updates sharing features for Free and Premium plans, boosting families.