Atera Rebrands IT Autopilot AI Agent as Robin Across Enterprise Plans
What happened
Between the Mar 9, 2026 and Mar 16, 2026 captures of Atera's pricing page, Pulse recorded one change: Product renamed from 'IT Autopilot' to 'Robin' across enterprise AI agent offering. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 8, 2026) lists Professional at $149, Expert at $189, Master at $219, Work from Home at $5 and Network Discovery at $29.
Atera's previous recorded change was "Atera Unveils AI Copilot Add-on Pricing at $95/Month per Technician, Transitioning from 'Contact Sales'" (Q2 2025). Before that Pulse recorded "Atera Increases ThreatDown Add-on Price by 56.3%, While Emsisoft and Acronis Prices Also Rise Amid Other Pricing Changes" (Q4 2024), "Atera Enhances Enterprise Plan with New Features and Increased Custom Asset Types" (Q3 2024) and "Atera Introduces Copilot Paid Add-On Available Across All Plans, Enhancing Service Offerings for Users" (Jun 2024). Atera has been tracked since 2024-10-01.
In the same window SolarWinds also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PositioningRewordedIT AutopilotRobin
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Positioning | IT Autopilot | Robin | Reworded |
Values as written on Atera's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Atera's pricing page (atera.com) from Mar 9, 2026 and Mar 16, 2026; the change is marked around the middle of the page, where "IT Autopilot" becomes "Robin".
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The two full-page captures with this change marked up are free with an account.
Atera, pricing history
Full history- Apr 20, 2026packagingAtera Drops Tailored Onboarding Feature From Enterprise Plan
- Apr 4, 2026packagingAtera Rebrands IT Autopilot as Robin, Its New Autonomous AI Agent
- Mar 16, 2026packagingAtera Rebrands IT Autopilot AI Agent as Robin Across Enterprise Plans · this change
- Q2 2025improvedAtera Unveils AI Copilot Add-on Pricing at $95/Month per Technician, Transitioning from 'Contact Sales'
- Q4 2024packagingAtera Increases ThreatDown Add-on Price by 56.3%, While Emsisoft and Acronis Prices Also Rise Amid Other Pricing Changes
- Q3 2024improvedAtera Enhances Enterprise Plan with New Features and Increased Custom Asset Types
- Jun 2024improvedAtera Introduces Copilot Paid Add-On Available Across All Plans, Enhancing Service Offerings for Users
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changesQuestions about this change
Did Atera raise prices in March 2026?
No list-price increase was recorded between Mar 9, 2026 and Mar 16, 2026. The change Pulse detected was a product change: positioning.
What changed on Atera's pricing page between Mar 9, 2026 and Mar 16, 2026?
Enterprise positioning: IT Autopilot → Robin, reworded. Pulse compared the captures it took on Mar 9, 2026 and Mar 16, 2026; the before/after table above lists each item as written on the page.
How often does Atera change its pricing?
Pulse recorded 0 other pricing-page changes for Atera in the 90 days before this one; the previous change was "Atera Unveils AI Copilot Add-on Pricing at $95/Month per Technician, Transitioning from 'Contact Sales'" in Q2 2025; Atera has been tracked since 2024-10-01.