Atera Rebrands IT Autopilot as Robin, Its New Autonomous AI Agent
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Atera's pricing page, Pulse recorded one change: Atera's 'IT Autopilot for Enterprises' section renamed to 'Robin by Atera' with new autonomous agent messaging replacing the prior IT Autopilot branding on the pricing page. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 8, 2026) lists Professional at $149, Expert at $189, Master at $219, Work from Home at $5 and Network Discovery at $29.
It lands 19 days after Atera's previous change, "Atera Rebrands IT Autopilot AI Agent as Robin Across Enterprise Plans" (Mar 16, 2026). Atera has been tracked since 2024-10-01.
In the same window SolarWinds also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningRenamed
BeforeAtera's 'IT Autopilot for Enterprises' section
After'Robin by Atera'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Atera's 'IT Autopilot for Enterprises' section | 'Robin by Atera' | Renamed |
Values as written on Atera's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Atera's pricing page (atera.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked around the middle of the page, where "Atera's 'IT Autopilot for Enterprises' section" becomes "'Robin by Atera'".
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The two full-page captures with this change marked up are free with an account.
Atera, the last 90 days
Full history- Apr 20, 2026packagingAtera Drops Tailored Onboarding Feature From Enterprise Plan
- Apr 4, 2026packagingAtera Rebrands IT Autopilot as Robin, Its New Autonomous AI Agent · this change
- Mar 16, 2026packagingAtera Rebrands IT Autopilot AI Agent as Robin Across Enterprise Plans
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changesQuestions about this change
Did Atera raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning.
What changed on Atera's pricing page between Dec 29, 2025 and Mar 30, 2026?
Positioning: Atera's 'IT Autopilot for Enterprises' section → 'Robin by Atera', renamed. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Atera change its pricing?
Pulse recorded 1 other pricing-page change for Atera in the 90 days before this one; the previous change was "Atera Rebrands IT Autopilot AI Agent as Robin Across Enterprise Plans" on Mar 16, 2026; Atera has been tracked since 2024-10-01.