Atera Increases ThreatDown Add-on Price by 56.3%, While Emsisoft and Acronis Prices Also Rise Amid Other Pricing Changes
What happened
Between the Oct 1, 2024 and Feb 1, 2025 captures of Atera's pricing page, Pulse recorded 7 changes: ThreatDown add-on price increased from $0.8 per endpoint to $1.25 per endpoint (56.3% increase); ESET add-on pricing restructured from $122.55 for up to 2 users to $1.2 per endpoint; Chat with end users feature removed from Expert and Master plans; Zomentum add-on pricing restructured from $122.55 for up to 2 users to $135 per license; Acronis add-on price increased from $0.07 per GB to $0.09 per GB (28.6% increase); Emsisoft add-on price increased from $1 per endpoint to $1.1 per endpoint (10% increase); Axcient add-on price decreased from $6 per endpoint to $1.56 per endpoint (74% decrease). Pulse files it as a packaging change (add-on change, feature removed) with a downward direction. Pulse's latest capture (Jun 8, 2026) lists Professional at $149, Expert at $189, Master at $219, Work from Home at $5 and Network Discovery at $29.
Atera's previous recorded change was "Atera Enhances Enterprise Plan with New Features and Increased Custom Asset Types" (Q3 2024). Atera has been tracked since 2024-10-01.
In the same window SolarWinds also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-on+56%$0.8 per endpoint$1.25 per endpoint
- — · Add-onChanged
Before$122.55 for up
After2 users to $1.2 per endpoint
- Expert, Master · FeatureRemoved
BeforeChat with end users feature
AfterNo Chat with end users feature
- — · Add-onChanged
Before$122.55 for up
After2 users to $135 per license
- — · Add-on+29%$0.07 per GB$0.09 per GB
- — · Add-on+10%$1 per endpoint$1.1 per endpoint
- — · Add-on−74%$6 per endpoint$1.56 per endpoint
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | $0.8 per endpoint | $1.25 per endpoint | +56% |
| — | Add-on | $122.55 for up | 2 users to $1.2 per endpoint | Changed |
| Expert, Master | Feature | Chat with end users feature | No Chat with end users feature | Removed |
| — | Add-on | $122.55 for up | 2 users to $135 per license | Changed |
| — | Add-on | $0.07 per GB | $0.09 per GB | +29% |
| — | Add-on | $1 per endpoint | $1.1 per endpoint | +10% |
| — | Add-on | $6 per endpoint | $1.56 per endpoint | −74% |
Values as written on Atera's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Atera's pricing page (atera.com) from Oct 1, 2024 and Feb 1, 2025; the change is marked on the page, where add-on reads $0.8 per endpoint and then $1.25 per endpoint.
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Atera, the last 90 days
Full history- Apr 4, 2026packagingAtera Rebrands IT Autopilot as Robin, Its New Autonomous AI Agent
- Mar 16, 2026packagingAtera Rebrands IT Autopilot AI Agent as Robin Across Enterprise Plans
- Q2 2025improvedAtera Unveils AI Copilot Add-on Pricing at $95/Month per Technician, Transitioning from 'Contact Sales'
- Q4 2024packagingAtera Increases ThreatDown Add-on Price by 56.3%, While Emsisoft and Acronis Prices Also Rise Amid Other Pricing Changes · this change
- Q3 2024improvedAtera Enhances Enterprise Plan with New Features and Increased Custom Asset Types
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changesQuestions about this change
Did Atera raise prices in February 2025?
No list-price increase was recorded between Oct 1, 2024 and Feb 1, 2025. The change Pulse detected was a packaging change: add-on change, feature removed.
What changed on Atera's pricing page between Oct 1, 2024 and Feb 1, 2025?
Add-on: $0.8 per endpoint → $1.25 per endpoint (+56%); add-on: $122.55 for up → 2 users to $1.2 per endpoint, changed; Expert, Master feature: Chat with end users feature → No Chat with end users feature, removed; add-on: $122.55 for up → 2 users to $135 per license, changed; add-on: $0.07 per GB → $0.09 per GB (+29%); add-on: $1 per endpoint → $1.1 per endpoint (+10%); add-on: $6 per endpoint → $1.56 per endpoint (−74%). Pulse compared the captures it took on Oct 1, 2024 and Feb 1, 2025; the before/after table above lists each item as written on the page.
How often does Atera change its pricing?
Pulse recorded 1 other pricing-page change for Atera in the 90 days before this one; the previous change was "Atera Enhances Enterprise Plan with New Features and Increased Custom Asset Types" in Q3 2024; Atera has been tracked since 2024-10-01.