Assemblyai rebrands Audio Intelligence as Speech Understanding
What happened
Between the Feb 4, 2026 and Feb 9, 2026 captures of Assemblyai's pricing page, Pulse recorded one change: Pay as you go plan now highlights 'Speech Understanding and LLM Gateway' instead of 'Audio Intelligence and LeMUR', reflecting updated product naming. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Aug 24, 2026) lists Voice Agent API at $4.5 per hour + $4.5 per hour, Universal-3 Pro at $0.21 per hour of audio, Universal-Streaming Multilingual at $0.15 per hour of audio, Universal-3 Pro Streaming at $0.45 per hour of audio and Universal-2 at $0.15 per hour of audio.
Assemblyai's previous recorded change was "Assemblyai unveils Gemini 2.5 Flash Lite model at competitive pricing" (Feb 9, 2026). Before that Pulse recorded "Assemblyai Introduces Guardrails: New Product Category Consolidating Safety Features for Enhanced Transcription Security" (Jan 11, 2026). Assemblyai has been tracked since 2023-11-14.
In the same window Otter and Deepgram also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Speech Understanding, LLM Gateway · PositioningReworded
BeforeAudio Intelligence and LeMUR
AfterSpeech Understanding and LLM Gateway
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Speech Understanding, LLM Gateway | Positioning | Audio Intelligence and LeMUR | Speech Understanding and LLM Gateway | Reworded |
Values as written on Assemblyai's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Assemblyai's pricing page (assemblyai.com) from Feb 4, 2026 and Feb 9, 2026; the change is marked near the top of the page, where "Audio Intelligence and LeMUR" becomes "Speech Understanding and LLM Gateway".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Assemblyai, the last 90 days
Full history- Apr 4, 2026packagingAssemblyai cuts flagship STT price 22% with Universal-3 Pro rebrand
- Mar 16, 2026packagingAssemblyAI adds Claude 4.6 Sonnet, Opus models to LLM Gateway
- Mar 10, 2026packagingAssemblyai launches Universal-3 Pro Streaming at $0.45/hr for voice agents
- Week 7, 2026packagingAssemblyai rebrands Audio Intelligence as Speech Understanding · this change
- Feb 9, 2026packagingAssemblyai unveils Gemini 2.5 Flash Lite model at competitive pricing
- Jan 11, 2026packagingAssemblyai Introduces Guardrails: New Product Category Consolidating Safety Features for Enhanced Transcription Security
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- OtterApr 6Otter Adds User Limits to Salesforce and HubSpot Integrations
- DeepgramApr 3Deepgram Cuts Voice Agent API Rates, Triples Concurrency Limits
- OtterApr 2Otter expands Pro integrations to Salesforce, HubSpot, and Zapier
- OtterApr 2Otter Strips HIPAA From Enterprise, Shifts to Paid Add-On
- DeepgramApr 1Deepgram slashes Voice Agent API prices across all tiers
Questions about this change
Did Assemblyai raise prices in February 2026?
No list-price increase was recorded between Feb 4, 2026 and Feb 9, 2026. The change Pulse detected was a product change: positioning.
What changed on Assemblyai's pricing page between Feb 4, 2026 and Feb 9, 2026?
Speech Understanding, LLM Gateway positioning: Audio Intelligence and LeMUR → Speech Understanding and LLM Gateway, reworded. Pulse compared the captures it took on Feb 4, 2026 and Feb 9, 2026; the before/after table above lists each item as written on the page.
How often does Assemblyai change its pricing?
Pulse recorded 2 other pricing-page changes for Assemblyai in the 90 days before this one; the previous change was "Assemblyai unveils Gemini 2.5 Flash Lite model at competitive pricing" on Feb 9, 2026; Assemblyai has been tracked since 2023-11-14.