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AssemblyaiPackaging change · Feature added · New plan · New add-on · Oct 5 → Jan 1, 2026

Assemblyai Introduces Guardrails: New Product Category Consolidating Safety Features for Enhanced Transcription Security

Verified Jan 11, 2026AI & Machine LearningDirection: up
The changeCustom Formatting feature — added.
Before · Oct 5No Custom Formatting feature
After · Jan 1Custom Formatting feature
added
9 changes2 capturesOct 5, 2025 → Jan 1, 2026

What happened

Between the Oct 5, 2025 and Jan 1, 2026 captures of Assemblyai's pricing page, Pulse recorded 9 changes: Custom Formatting feature added at $0.03/hr - standardizes dates, phone numbers, emails in transcripts; Guardrails introduced as new product category - consolidates safety features: Profanity Filtering, PII Audio/Text Redaction, Content Moderation; Universal-Streaming Multilingual model added at $0.15/hr - supports real-time transcription in English, Spanish, French, German, Italian, Portuguese; Speaker Diarization add-on introduced at $0.02/hr - detects multiple speakers and segments transcript into utterances; LeMUR section rebranded as 'LLM Gateway' - functionality expanded to include voice-to-intelligence workflow; Speaker Identification feature added at $0.02/hr - identifies speakers by actual names or roles instead of generic labels; Translation feature added at $0.06/hr - automatically converts transcribed audio to another language; LLM Gateway expanded with new models: GPT-5.2, GPT-5.1, GPT-5, GPT-5-Mini, GPT-5 Nano, GPT 4.1, gpt-oss-20b, gpt-oss-120b, ChatGPT-4o, Gemini 3 Pro, Gemini 3 Flash, Gemini 2.5 Flash, Gemini 2.5 Pro, Claude 4.5 Sonnet, Claude 4.5 Haiku; Self-hosted deployments changed from 'coming soon' to available - EU region added alongside On-prem and VPC. Pulse files it as a packaging change (feature added, new plan, new add-on, plan renamed, feature change) with an upward direction. Pulse's latest capture (Aug 24, 2026) lists Voice Agent API at $4.5 per hour + $4.5 per hour, Universal-3 Pro at $0.21 per hour of audio, Universal-Streaming Multilingual at $0.15 per hour of audio, Universal-3 Pro Streaming at $0.45 per hour of audio and Universal-2 at $0.15 per hour of audio.

Assemblyai's previous recorded change was "Assemblyai Reduces Streaming Speech-to-Text Pricing by 68% from $0.47/hr to $0.15/hr, Enhancing Accessibility for Users" (Q2 2025). Before that Pulse recorded "Assemblyai Expands EU Data Residency to Full Availability Across All Plans, Enhancing Compliance and Flexibility for Users" (Q1 2025), "Assemblyai Enhances Speech-to-Text Accuracy to Over 93%" (Q4 2024) and "Assemblyai Restructures Pricing with Specific Claude Model Versions and Introduces $50 in Free Credits for New Users" (Q3 2024). Assemblyai has been tracked since 2023-11-14.

In the same window Deepgram also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Custom · FeatureAdded

    BeforeNo Custom Formatting feature

    AfterCustom Formatting feature

  • Guardrails · PlanAdded
    No GuardrailsGuardrails
  • Universal-Streaming Multilingual · FeatureAdded

    BeforeNot listed

    AfterUniversal-Streaming Multilingual model

  • — · Add-onAdded

    BeforeNo Speaker Diarization add-on

    AfterSpeaker Diarization add-on

  • LLM Gateway · PlanPlan renamed

    LeMUR section rebranded as 'LLM Gateway' - functionality expanded to include voice-to-intelligence workflow

  • — · FeatureAdded

    BeforeNo Speaker Identification feature

    AfterSpeaker Identification feature

  • — · FeatureAdded
    No Translation featureTranslation feature
  • LLM Gateway · FeatureFeature added

    LLM Gateway expanded with new models: GPT-5.2, GPT-5.1, GPT-5, GPT-5-Mini, GPT-5 Nano, GPT 4.1, gpt-oss-20b, gpt-oss-120b, ChatGPT-4o, Gemini 3 Pro, Gemini 3 Flash, Gemini 2.5 Flash, Gemini 2.5 Pro, Claude 4.5 Sonnet, Claude 4.5 Haiku

  • — · FeatureChanged

    Before'coming soon'

    Afteravailable - EU region added alongside On-prem and VPC

Values as written on Assemblyai's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Assemblyai's pricing page (assemblyai.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked on the page, where Custom Formatting feature now appears.

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The two full-page captures with this change marked up are free with an account.

Assemblyai, pricing history

Full history
  1. Mar 10, 2026packagingAssemblyai launches Universal-3 Pro Streaming at $0.45/hr for voice agents
  2. Week 7, 2026packagingAssemblyai rebrands Audio Intelligence as Speech Understanding
  3. Feb 9, 2026packagingAssemblyai unveils Gemini 2.5 Flash Lite model at competitive pricing
  4. Jan 11, 2026packagingAssemblyai Introduces Guardrails: New Product Category Consolidating Safety Features for Enhanced Transcription Security · this change
  5. Q2 2025packagingAssemblyai Reduces Streaming Speech-to-Text Pricing by 68% from $0.47/hr to $0.15/hr, Enhancing Accessibility for Users
  6. Q1 2025improvedAssemblyai Expands EU Data Residency to Full Availability Across All Plans, Enhancing Compliance and Flexibility for Users
  7. Q4 2024packagingAssemblyai Enhances Speech-to-Text Accuracy to Over 93%
  8. Q3 2024packagingAssemblyai Restructures Pricing with Specific Claude Model Versions and Introduces $50 in Free Credits for New Users
  9. Q2 2024improvedAssemblyai Introduces Free Tier with Audio Intelligence Models and 100 Hours of Speech-to-Text Transcription
  10. Q1 2024decreaseAssemblyai Announces Major Price Cuts: Sentiment Analysis and Key Phrases Drop by 83%, Auto Chapters by 73%, and More

Across AI & Machine Learning in the same window

All AI & Machine Learning changes
  1. DeepgramJan 11Deepgram Introduces Self-Service Rate Limit Requests for Aura TTS API in Pay As You Go and Growth Plans
  2. DeepgramJan 11Deepgram Introduces New Flux Model Pricing: $0.0077/min for Pay As You Go and $0.0065/min for Growth Plan After Free Promotional Period Ends
  3. DeepgramJan 11Deepgram Restructures Voice Agent API Pricing to Per-Minute Model, Introducing New Tiers and Significant Cost Savings
  4. DeepgramJan 11Deepgram Raises Enterprise Plan Pricing by 50% to $15k+ Annually Amid New Model Launch and Feature Additions
  5. DeepgramJan 11Deepgram Expands Aura TTS Growth Plan with Major Increase to 80 Concurrent WebSocket Connections

Questions about this change

Did Assemblyai raise prices in January 2026?

No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a packaging change: feature added, new plan, new add-on, plan renamed, feature change.

What changed on Assemblyai's pricing page between Oct 5, 2025 and Jan 1, 2026?

Custom feature: No Custom Formatting feature → Custom Formatting feature, added; Guardrails plan: No Guardrails → Guardrails, added; Universal-Streaming Multilingual feature: Not listed → Universal-Streaming Multilingual model, added; add-on: No Speaker Diarization add-on → Speaker Diarization add-on, added; LeMUR section rebranded as 'LLM Gateway' - functionality expanded to include voice-to-intelligence workflow; feature: No Speaker Identification feature → Speaker Identification feature, added; feature: No Translation feature → Translation feature, added; LLM Gateway expanded with new models: GPT-5.2, GPT-5.1, GPT-5, GPT-5-Mini, GPT-5 Nano, GPT 4.1, gpt-oss-20b, gpt-oss-120b, ChatGPT-4o, Gemini 3 Pro, Gemini 3 Flash, Gemini 2.5 Flash, Gemini 2.5 Pro, Claude 4.5 Sonnet, Claude 4.5 Haiku; feature: 'coming soon' → available - EU region added alongside On-prem and VPC, changed. Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.

How often does Assemblyai change its pricing?

Pulse recorded 0 other pricing-page changes for Assemblyai in the 90 days before this one; the previous change was "Assemblyai Reduces Streaming Speech-to-Text Pricing by 68% from $0.47/hr to $0.15/hr, Enhancing Accessibility for Users" in Q2 2025; Assemblyai has been tracked since 2023-11-14.