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Applitools

Software Development & Testing applitools.com

Product

San Mateo, California-based visual UI testing software company founded 2018. Private. Operates in software test automation and quality assurance. Serves QA engineers and developers with Visual AI-powered cross-browser testing platforms and SDKs.

Entry price

$667

Starter · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 39 '26

Pricing model

Subscription

No free tier

Pricing Change History

2 changes

20262 changes

Wk 39 '26

Packaging

Applitools Platformpricing swaps AI functional testing for Visual AI MCP server

Professional plan's included feature list dropped 'Embedded Interactive Browser', which previously sat between NLP-based test authoring and Codeless API Testing. Starter plan's Includes list dropped 'AI-driven functional testing' and added 'Visual AI MCP server' in its place; the other seven Starter bullets are unchanged.

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Wk 35 '26

Packaging

Applitools Platformpricing overhauls tiers, reveals $667 Starter price

Pricing overhauled: Public Cloud renamed Professional, Dedicated Cloud renamed Enterprise; metric changed Test Units to page/component snapshots; Starter price revealed at $667/mo (was Contact us). Feature lists rewritten: Starter swaps in Visual AI, Storybook, Figma, CI/CD, RCA, Contrast a11y testing; Professional adds NLP authoring, codeless API testing, training sessions.

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