Apify Announces Major Price Cut: Scale Plan Reduced by 60% from $499/mo to $199/mo
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Apify's pricing page, Pulse recorded 9 changes: Starter plan max concurrent runs increased from 25 to 32 (28% increase); Residential proxies decreased from $10/GB to $8/GB for Free/Starter plans (20% decrease); Scale plan Actor RAM increased from 32 GB to 128 GB (4x increase); Starter plan decreased from $49/mo to $39/mo (20% decrease); Personal tech training decreased from $200/hour to $150/hour (25% decrease); SERPs proxy decreased from $3/1000 to $2.5/1000 for Free/Starter plans (17% decrease); SERPs proxy decreased from $1.9/1000 to $1.7/1000 for Business plan (11% decrease); Starter plan Actor RAM increased from 8 GB to 32 GB (4x increase); Scale plan decreased from $499/mo to $199/mo (60% decrease). Pulse files it as a pricing change (limit increase, price decrease) with a downward direction. Pulse's latest capture (Sep 7, 2026) lists Starter at $26, Scale at $179 and Business at $899.
Apify's previous recorded change was "Apify Reduces Residential Proxies Price on Free Plan by 23% to $10/GB" (Q3 2024). Before that Pulse recorded "Apify Announces Major Price Cuts on Residential Proxies: Starter Plan Down 23% to $10/GB, Business Plan Down 20% to $8/GB, Scale Plan Down 18% to $9/GB" (Q2 2024) and "Apify Eliminates Free Plan Compute Units, Transitioning to a Paid-Only Model" (Q1 2024). Apify has been tracked since 2024-10-01.
In the same window Puppet and Beautiful.ai also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Limit+28%2532
- Starter · Price−20%$10/GB$8/GB
- Scale · Limit+300%32 GB128 GB
- Starter · Price−20%$49/mo$39/mo
- — · Price−25%$200/hour$150/hour
- Starter · Price−17%$3/1000$2.5/1000
- Business · Price−11%$1.9/1000$1.7/1000
- Starter · Limit+300%8 GB32 GB
- Scale · Price−60%$499/mo$199/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Limit | 25 | 32 | +28% |
| Starter | Price | $10/GB | $8/GB | −20% |
| Scale | Limit | 32 GB | 128 GB | +300% |
| Starter | Price | $49/mo | $39/mo | −20% |
| — | Price | $200/hour | $150/hour | −25% |
| Starter | Price | $3/1000 | $2.5/1000 | −17% |
| Business | Price | $1.9/1000 | $1.7/1000 | −11% |
| Starter | Limit | 8 GB | 32 GB | +300% |
| Scale | Price | $499/mo | $199/mo | −60% |
Values as written on Apify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Apify's pricing page (apify.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where starter price reads $10/GB and then $8/GB.
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The two full-page captures with this change marked up are free with an account.
Apify, pricing history
Full history- Week 3, 2026decreaseApify cuts Starter plan price by $10 to $29/month
- Q3 2025decreaseApify Reduces Free Plan Compute Unit Rate by 25% to $0.3/CU, Enhancing Accessibility for Users
- Q2 2025improvedApify Introduces $5 Prepaid Usage Credit on Free Plan, Enhancing Access to Apify Store Discounts
- Q1 2025decreaseApify Announces Major Price Cut: Scale Plan Reduced by 60% from $499/mo to $199/mo · this change
- Q3 2024improvedApify Reduces Residential Proxies Price on Free Plan by 23% to $10/GB
- Q2 2024decreaseApify Announces Major Price Cuts on Residential Proxies: Starter Plan Down 23% to $10/GB, Business Plan Down 20% to $8/GB, Scale Plan Down 18% to $9/GB
- Q1 2024packagingApify Eliminates Free Plan Compute Units, Transitioning to a Paid-Only Model
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- PuppetOct 12Puppet includes standard support in all plans, adds 24x7 premium option
- Beautiful.aiSep 14Beautiful.ai swaps per-seat Teams pricing for a flat $40/mo covering 3 users
- Beautiful.aiSep 7Beautiful.ai tweaks Enterprise plan: subtext now reads "Billed annually
- Beautiful.aiAug 24Beautiful.ai hikes Pro plan 20.8% to $14.50/month, billed annually
Questions about this change
Did Apify raise prices in April 2025?
No — prices went down. Between Jan 1, 2025 and Apr 1, 2025 Apify's pricing page showed 6 price cuts: Starter: $10/GB → $8/GB (−20%); Starter: $49/mo → $39/mo (−20%); $200/hour → $150/hour (−25%); Starter: $3/1000 → $2.5/1000 (−17%); Business: $1.9/1000 → $1.7/1000 (−11%); Scale: $499/mo → $199/mo (−60%).
What changed on Apify's pricing page between Jan 1, 2025 and Apr 1, 2025?
Starter limit: 25 → 32 (+28%); Starter price: $10/GB → $8/GB (−20%); Scale limit: 32 GB → 128 GB (+300%); Starter price: $49/mo → $39/mo (−20%); price: $200/hour → $150/hour (−25%); Starter price: $3/1000 → $2.5/1000 (−17%); Business price: $1.9/1000 → $1.7/1000 (−11%); Starter limit: 8 GB → 32 GB (+300%); Scale price: $499/mo → $199/mo (−60%). Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Apify change its pricing?
Pulse recorded 0 other pricing-page changes for Apify in the 90 days before this one; the previous change was "Apify Reduces Residential Proxies Price on Free Plan by 23% to $10/GB" in Q3 2024; Apify has been tracked since 2024-10-01.