Apify Reduces Free Plan Compute Unit Rate by 25% to $0.3/CU, Enhancing Accessibility for Users
What happened
Between the Jul 4, 2025 and Oct 5, 2025 captures of Apify's pricing page, Pulse recorded 4 changes: Business plan compute unit rate decreased from $0.25/CU to $0.2/CU (20% decrease); Free plan compute unit rate decreased from $0.4/CU to $0.3/CU (25% decrease); Scale plan compute unit rate decreased from $0.3/CU to $0.25/CU (16.7% decrease); Starter plan compute unit rate decreased from $0.4/CU to $0.3/CU (25% decrease). Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Sep 7, 2026) lists Starter at $26, Scale at $179 and Business at $899.
Apify's previous recorded change was "Apify Introduces $5 Prepaid Usage Credit on Free Plan, Enhancing Access to Apify Store Discounts" (Q2 2025). Apify has been tracked since 2024-10-01.
In the same window Puppet and Beautiful.ai also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · Price−20%$0.25/CU$0.2/CU
- — · Price−25%$0.4/CU$0.3/CU
- Scale · Price−17%$0.3/CU$0.25/CU
- Starter · Price−25%$0.4/CU$0.3/CU
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Price | $0.25/CU | $0.2/CU | −20% |
| — | Price | $0.4/CU | $0.3/CU | −25% |
| Scale | Price | $0.3/CU | $0.25/CU | −17% |
| Starter | Price | $0.4/CU | $0.3/CU | −25% |
Values as written on Apify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Apify's pricing page (apify.com) from Jul 4, 2025 and Oct 5, 2025; the change is marked on the page, where business price reads $0.25/CU and then $0.2/CU.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Apify, the last 90 days
Full history- Apr 27, 2026packagingApify slashes compute and RAM prices by up to 50% across all plans
- Apr 11, 2026decreaseApify cuts Starter plan price to $29/month with matched credits
- Week 3, 2026decreaseApify cuts Starter plan price by $10 to $29/month
- Q3 2025decreaseApify Reduces Free Plan Compute Unit Rate by 25% to $0.3/CU, Enhancing Accessibility for Users · this change
- Q2 2025improvedApify Introduces $5 Prepaid Usage Credit on Free Plan, Enhancing Access to Apify Store Discounts
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- PuppetOct 12Puppet includes standard support in all plans, adds 24x7 premium option
- Beautiful.aiSep 14Beautiful.ai swaps per-seat Teams pricing for a flat $40/mo covering 3 users
- Beautiful.aiSep 7Beautiful.ai tweaks Enterprise plan: subtext now reads "Billed annually
- Beautiful.aiAug 24Beautiful.ai hikes Pro plan 20.8% to $14.50/month, billed annually
Questions about this change
Did Apify raise prices in October 2025?
No — prices went down. Between Jul 4, 2025 and Oct 5, 2025 Apify's pricing page showed 4 price cuts: Business: $0.25/CU → $0.2/CU (−20%); $0.4/CU → $0.3/CU (−25%); Scale: $0.3/CU → $0.25/CU (−17%); Starter: $0.4/CU → $0.3/CU (−25%).
What changed on Apify's pricing page between Jul 4, 2025 and Oct 5, 2025?
Business price: $0.25/CU → $0.2/CU (−20%); price: $0.4/CU → $0.3/CU (−25%); Scale price: $0.3/CU → $0.25/CU (−17%); Starter price: $0.4/CU → $0.3/CU (−25%). Pulse compared the captures it took on Jul 4, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Apify change its pricing?
Pulse recorded 1 other pricing-page change for Apify in the 90 days before this one; the previous change was "Apify Introduces $5 Prepaid Usage Credit on Free Plan, Enhancing Access to Apify Store Discounts" in Q2 2025; Apify has been tracked since 2024-10-01.