Anrok folds Atlas AI tax assistant into Starter, rebrands as "AI tax intellig...
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of Anrok's pricing page, Pulse recorded 2 changes: Anrok Atlas AI assistant moved from Custom-exclusive to included in Starter (renamed 'AI tax intelligence'); Custom plan gained E-invoicing, Advanced data API, and Address resolution API; Pricing page tab labels rebranded from 'SaaS' / 'eCommerce' to 'Anrok' / 'Anrok for eCommerce'; plan names and prices under each tab are unchanged. Pulse files it as a product change (positioning, feature added) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $100.
It lands 14 days after Anrok's previous change, "Anrok Atlas AI tax assistant exits beta as pricing FAQ details Custom plan bi" (Jul 13, 2026). Before that Pulse recorded "Anrok slashes pricing tiers from three to two, reveals $100/market Starter plan" (May 4, 2026). Anrok has been tracked since 2026-04-22.
In the same window Stripe and Shopify also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningRewordedeCommerceAnrok
- Custom, Starter · FeatureChangedCustom-exclusiveincluded
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | eCommerce | Anrok | Reworded |
| Custom, Starter | Feature | Custom-exclusive | included | Changed |
Values as written on Anrok's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Anrok's pricing page (www.anrok.com) from Jul 20, 2026 and Jul 27, 2026; the change is marked near the top of the page, where "eCommerce" becomes "Anrok".
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Anrok, the last 90 days
Full history- Oct 12, 2026improvedAnrok adds MCP to its Starter plan, alongside Atlas AI tax intelligence
- Jul 27, 2026improvedAnrok folds Atlas AI tax assistant into Starter, rebrands as "AI tax intellig... · this change
- Jul 13, 2026improvedAnrok Atlas AI tax assistant exits beta as pricing FAQ details Custom plan bi...
- May 4, 2026packagingAnrok slashes pricing tiers from three to two, reveals $100/market Starter plan
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJul 20Stripe: Meters API footnote now discloses 100M events/month quota
- ShopifyJul 20Shopify swaps flat SMS bundling for pay-per-send pricing across all plans
- StripeJul 16Stripe: Meters API basic billing now includes up to 100M events/month
- ShopifyJul 6Shopify: Plus plan now includes 20 free POS Pro locations (up from 0)
- ShopifyJul 2Shopify: Plus plan POS Pro included locations cut from 20 to 0
Questions about this change
Did Anrok raise prices in July 2026?
No list-price increase was recorded between Jul 20, 2026 and Jul 27, 2026. The change Pulse detected was a product change: positioning, feature added.
What changed on Anrok's pricing page between Jul 20, 2026 and Jul 27, 2026?
Positioning: eCommerce → Anrok, reworded; Custom, Starter feature: Custom-exclusive → included, changed. Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does Anrok change its pricing?
Pulse recorded 2 other pricing-page changes for Anrok in the 90 days before this one; the previous change was "Anrok Atlas AI tax assistant exits beta as pricing FAQ details Custom plan bi..." on Jul 13, 2026; Anrok has been tracked since 2026-04-22.