Ably swaps usage billing for MAU tiers, with Pro at $29 a month
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Ably's pricing page, Pulse recorded 2 changes: Pricing moved from per-million usage rates (messages, channels, connections) to MAU-based tiers; Standard $29+usage became Pro $29 billed annually; Pro $399+usage became Business $349 billed annually; Business plan (successor to Pro) now includes SOC 2 report, HIPAA BAA, branded Ably subdomain and regional routing constraints (all previously Enterprise-only), plus guided onboarding; Enterprise now also lists Dedicated CSM and burst insurance. Pulse files it as a packaging change (packaging change, feature added). The current page lists Pro at $349 and Business at $349.
This is the first pricing-page change Pulse has recorded for Ably. Ably has been tracked since 2026-09-09.
In the same window PubNub, Google, Stream and Twilio also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Packaging changePro, BusinessPackaging
Pricing moved from per-million usage rates (messages, channels, connections) to MAU-based tiers; Standard $29+usage became Pro $29 billed annually; Pro $399+usage became Business $349 billed annually.
- AddedBusiness, Pro, EnterpriseFeatureNot listedSOC 2 report
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro, Business | Packaging | Pricing moved from per-million usage rates (messages, channels, connections) to MAU-based tiers; Standard $29+usage became Pro $29 billed annually; Pro $399+usage became Business $349 billed annually. | Packaging change | |
| Business, Pro, Enterprise | Feature | Not listed | SOC 2 report | Added |
Values as written on Ably's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ably's pricing page (ably.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where SOC 2 report now appears.
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The two full-page captures with this change marked up are free with an account.
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- PubNubNov 9PubNub puts Serverless Functions on plans: 5 free, 30 on Starter
- GoogleOct 12Google Workspace swaps Gems for AI skills, rewords Gemini on Starter plan
- StreamOct 12Stream Chat Enterprise drops stated minimums, now says Custom
- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
Questions about this change
Did Ably raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026 UTC. The change Pulse detected was a packaging change: packaging change, feature added.
What changed on Ably's pricing page between Nov 2, 2026 and Nov 9, 2026 UTC?
Pricing moved from per-million usage rates (messages, channels, connections) to MAU-based tiers; Standard $29+usage became Pro $29 billed annually; Pro $399+usage became Business $349 billed annually; Business, Pro, Enterprise feature added: SOC 2 report. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Ably change its pricing?
Pulse recorded 0 other pricing-page changes for Ably in the 90 days before this one; Ably has been tracked since 2026-09-09.