Wrike Swaps Taglines Between Free and Team Plans in Quiet Reshuffling
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Wrike's pricing page, Pulse recorded one change: Free plan tagline swapped to 'Essential task management'; Team plan tagline changed to 'Intelligent project management'. The two taglines effectively exchanged between plans. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Team at $10, Business at $25 and Wrike Whiteboard at $15.
It lands 15 days after Wrike's previous change, "Wrike Surfaces Add-On Marketplace Across Business and Pinnacle Plans" (Mar 18, 2026). Before that Pulse recorded "Wrike Launches Copilot AI Assistant for Projects and Portfolios" (Mar 11, 2026), "Wrike restructures plan pages to show cascading feature inheritance" (Week 10, 2026) and "Wrike Unifies Pricing Page With New Layout After A/B Test" (Week 4, 2026). Wrike has been tracked since 2024-10-01.
In the same window Smartsheet, Microsoft, Notion, monday.com and Asana also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Team · PositioningPositioning
Free plan tagline swapped to 'Essential task management'; Team plan tagline changed to 'Intelligent project management'. The two taglines effectively exchanged between plans.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Team | Positioning | Free plan tagline swapped to 'Essential task management'; Team plan tagline changed to 'Intelligent project management'. The two taglines effectively exchanged between plans. | Positioning | |
Values as written on Wrike's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wrike's pricing page (wrike.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Wrike, the last 90 days
Full history- Jul 4, 2026packagingWrike: new AI Elite action pack add-on
- Apr 2, 2026packagingWrike Swaps Taglines Between Free and Team Plans in Quiet Reshuffling · this change
- Mar 18, 2026packagingWrike Surfaces Add-On Marketplace Across Business and Pinnacle Plans
- Mar 11, 2026improvedWrike Launches Copilot AI Assistant for Projects and Portfolios
- Week 10, 2026packagingWrike restructures plan pages to show cascading feature inheritance
- Week 4, 2026packagingWrike Unifies Pricing Page With New Layout After A/B Test
- Jan 14, 2026improvedWrike Introduces NL Form Generation to AI Elite Features in Business Plan
- Week 1, 2026packagingWrike Prices Whiteboard Add-On at $15/User/Month
Across Project Management in the same window
All Project Management changes- SmartsheetApr 3Smartsheet Rebrands Resource Management and Simplifies Feature Names
- MicrosoftApr 3Microsoft Copilot adds 4K Clipchamp export, AI image tools to Premium plan
- NotionApr 2Notion adds Dashboards to paid plans and lifts Plus and Business guest limits to unlimited
- monday.comApr 2monday.com: AI Sidekick and AI credits added across paid plans
- AsanaMar 16Asana reveals monthly pricing options and new Timesheets add-on at $5.99/user
Questions about this change
Did Wrike raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning.
What changed on Wrike's pricing page between Dec 29, 2025 and Mar 30, 2026?
Free plan tagline swapped to 'Essential task management'; Team plan tagline changed to 'Intelligent project management'. The two taglines effectively exchanged between plans. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Wrike change its pricing?
Pulse recorded 6 other pricing-page changes for Wrike in the 90 days before this one; the previous change was "Wrike Surfaces Add-On Marketplace Across Business and Pinnacle Plans" on Mar 18, 2026; Wrike has been tracked since 2024-10-01.