Whatagraph Renames Professional and Premium to Essential and Advanced, Moves to Source Credits and Raises Euro List Prices
What happened
Between the Nov 29, 2023 and Jan 27, 2024 captures of Whatagraph's pricing page, Pulse recorded 5 changes: Euro list prices rose between the 29 Nov 2023 and 27 May 2024 captures: Professional (now Essential) from 199 to 219 euros and Premium (now Advanced) from 299 to 439 euros per month, billed annually. The 27 Jan 2024 capture shows dollar prices only, so the date of the rise inside that window is not known. The 159 and 239 euro prices in the Nov 2023 capture were Black Friday sale prices. In detail: Professional plan renamed to Essential; Pricing metric changed from 'data sources' to 'source credits' across all plans (25 data sources -> 20 source credits for entry plan, 50 data sources -> 40 source credits for mid-tier); BigQuery Data Transfer add-on (EUR79 per transfer, per month) removed - feature now included in plans as 'Transfer data to BigQuery'; Premium plan renamed to Advanced; Black Friday Sale (Save 20%) with promo code BF2023 removed. Pulse files it as a pricing change (plan renamed, metric change, add-on removed, discount removed) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Max at $1,118.
This is the first pricing-page change Pulse has recorded for Whatagraph. Whatagraph has been tracked since 2023-11-29.
In the same window Supermetrics and Tableau also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional · PlanRenamedProfessional planEssential
- All plans · Pricing modelRewordeddata sourcessource credits
- — · Add-onRemoved
Before- feature now included
AfterNo - feature now included
- Premium · PlanRenamedPremium planAdvanced
- — · DiscountRemovedDiscountNo discount
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional | Plan | Professional plan | Essential | Renamed |
| All plans | Pricing model | data sources | source credits | Reworded |
| — | Add-on | - feature now included | No - feature now included | Removed |
| Premium | Plan | Premium plan | Advanced | Renamed |
| — | Discount | Discount | No discount | Removed |
Values as written on Whatagraph's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Whatagraph's pricing page (whatagraph.com) from Nov 29, 2023 and Jan 27, 2024; the change is marked on the page, where "Professional plan" becomes "Essential".
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Whatagraph, pricing history
Full history- Mar 31, 2026decreaseWhatagraph Cuts Boost Plan Pricing 20% While Reshuffling Features
- Jan 14, 2026packagingWhatagraph Transitions to USD Pricing: Start Plan Now $229/month and Boost Plan $579/month Annually
- Jun 2024improvedWhatagraph Expands Integration Count to 50+, Enhancing Data Connectivity Across All Plans
- Q4 2023packagingWhatagraph Renames Professional and Premium to Essential and Advanced, Moves to Source Credits and Raises Euro List Prices · this change
Across Marketing & Content in the same window
All Marketing & Content changes- SupermetricsJan 12Supermetrics Announces Major Price Drop: Google Sheets and Excel Now Just $29/Month, Down from $69
- TableauJan 12Tableau Boosts Value with 20% Discount on Enterprise Edition Licenses and Launches AI-Powered Tableau+ Analytics
- SupermetricsJan 12Supermetrics Removes monday.com Destination from Pricing Page, Impacting $19/month Plan
- TableauJan 12Tableau Restructures Pricing with New Three-Tier Edition Model and Removes 20% Discount on Enterprise Licenses
- TableauJan 12Tableau Introduces Enterprise Offering for Sophisticated Business Environments
Questions about this change
Did Whatagraph raise prices in January 2024?
No list-price increase was recorded between Nov 29, 2023 and Jan 27, 2024. The change Pulse detected was a pricing change: plan renamed, metric change, add-on removed, discount removed.
What changed on Whatagraph's pricing page between Nov 29, 2023 and Jan 27, 2024?
Professional plan: Professional plan → Essential, renamed; All plans pricing model: data sources → source credits, reworded; add-on: - feature now included → No - feature now included, removed; Premium plan: Premium plan → Advanced, renamed; discount: Discount → No discount, removed. Pulse compared the captures it took on Nov 29, 2023 and Jan 27, 2024; the before/after table above lists each item as written on the page.
How often does Whatagraph change its pricing?
Pulse recorded 0 other pricing-page changes for Whatagraph in the 90 days before this one; Whatagraph has been tracked since 2023-11-29.