Webflow surfaces Localize AI translation word allowances on add-on cards
What happened
Between the Sep 29, 2026 and Sep 30, 2026 captures of Webflow's pricing page, Pulse recorded one change: Localize add-on now discloses AI translation word allowances: 10,000 words/month (Localize) and 50,000 words/month (Localize Advanced); prices unchanged. In detail: Localize add-on cards now surface AI translation word allowances (Localize Essential: 10,000 words/month; Localize Advanced: 50,000 words/month). Allowances unchanged — already listed as 10K/50K words per locale per month in the comparison table; prices unchanged. Pulse files it as a product change (positioning) with a neutral direction. The current page lists Basic at $15, Freelancer (Workspace) at $16, Core (Workspace) at $19, Premium at $25 and Agency (Workspace) at $35.
It lands 88 days after Webflow's previous change, "Webflow lifts Basic to $15, renames CMS to Premium, cuts Business plan" (Jul 4, 2026). Webflow has been tracked since 2024-10-01.
In the same window Framer, Figma and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningAdded
BeforeNo Allowances unchanged — already
AfterAllowances unchanged — already
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | No Allowances unchanged — already | Allowances unchanged — already | Added |
Values as written on Webflow's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Webflow's pricing page (webflow.com) from Sep 29, 2026 and Sep 30, 2026; the change is marked around the middle of the page, where Allowances unchanged — already now appears.
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Webflow, the last 90 days
Full history- Sep 30, 2026packagingWebflow surfaces Localize AI translation word allowances on add-on cards · this change
- Jul 4, 2026packagingWebflow lifts Basic to $15, renames CMS to Premium, cuts Business plan
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Webflow raise prices in September 2026?
No list-price increase was recorded between Sep 29, 2026 and Sep 30, 2026. The change Pulse detected was a product change: positioning.
What changed on Webflow's pricing page between Sep 29, 2026 and Sep 30, 2026?
Positioning: No Allowances unchanged — already → Allowances unchanged — already, added. Pulse compared the captures it took on Sep 29, 2026 and Sep 30, 2026; the before/after table above lists each item as written on the page.
How often does Webflow change its pricing?
Pulse recorded 1 other pricing-page change for Webflow in the 90 days before this one; the previous change was "Webflow lifts Basic to $15, renames CMS to Premium, cuts Business plan" on Jul 4, 2026; Webflow has been tracked since 2024-10-01.