Fresha adds $29.95 messaging-only AI Concierge tier, unlimited messages
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Fresha's pricing page, Pulse recorded one change: AI Concierge add-on split into two tiers: new 'Messaging only' tier at $29.95/location/month with unlimited messaging, and 'Calls and messaging' tier at $99.95/location/month (same price as before) now with unlimited messaging instead of 500 free messages + $0.04/extra msg; call minutes allowance (200 included, then $0.60/min) unchanged. Pulse files it as a packaging change (add-on change) with a neutral direction. The current page lists Team at $14.95, Independent at $19.95, AI Concierge - Messaging Only at $29.95, Smart Website at $15.95 and Data Connector at $295.
It lands 14 days after Fresha's previous change, "Fresha adds instant phone and 2-minute chat support, slows email to 2 days" (Oct 12, 2026). Before that Pulse recorded "Fresha launches Smart website add-on at $15.95/month for all plans" (Sep 7, 2026). Fresha has been tracked since 2026-02-27.
In the same window Acuity Scheduling and Calendly also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onAdd-on change
AI Concierge add-on split into two tiers: new 'Messaging only' tier at $29.95/location/month with unlimited messaging, and 'Calls and messaging' tier at $99.95/location/month (same price as before) now with unlimited messaging instead of 500 free messages + $0.04/extra msg; call minutes allowance (200 included, then $0.60/min) unchanged
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | — | $29.95/location/month | Add-on change |
Values as written on Fresha's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fresha's pricing page (fresha.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked around the middle of the page.
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Fresha, the last 90 days
Full history- Oct 26, 2026packagingFresha adds $29.95 messaging-only AI Concierge tier, unlimited messages · this change
- Oct 12, 2026packagingFresha adds instant phone and 2-minute chat support, slows email to 2 days
- Sep 7, 2026packagingFresha launches Smart website add-on at $15.95/month for all plans
Across Business Operations in the same window
All Business Operations changes- Acuity SchedulingOct 19Acuity Scheduling raises Premium plan to $55/mo on annual billing, up from $49
- CalendlyAug 24Calendly launches Notetaker and Callie as paid add-ons
- Acuity SchedulingSep 14Acuity Scheduling: AI Booking Assistant added to Premium plan
- Acuity SchedulingAug 31Acuity Scheduling: Venmo added as payment method (all plans)
Questions about this change
Did Fresha raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: add-on change.
What changed on Fresha's pricing page between Oct 19, 2026 and Oct 26, 2026?
AI Concierge add-on split into two tiers: new 'Messaging only' tier at $29.95/location/month with unlimited messaging, and 'Calls and messaging' tier at $99.95/location/month (same price as before) now with unlimited messaging instead of 500 free messages + $0.04/extra msg; call minutes allowance (200 included, then $0.60/min) unchanged. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Fresha change its pricing?
Pulse recorded 2 other pricing-page changes for Fresha in the 90 days before this one; the previous change was "Fresha adds instant phone and 2-minute chat support, slows email to 2 days" on Oct 12, 2026; Fresha has been tracked since 2026-02-27.