Upstage: Embed 2 post-promo rate cut ($0.10→$0.02/1M tokens)
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Upstage's pricing page, Pulse recorded one change: Embed 2 embedding model post-promotional rate decreased from $0.10 to $0.02 per 1M tokens (still free until 2026-07-20 UTC). In detail: Embed 2 embedding model's post-promotional rate decreased from $0.10 to $0.02 per 1M tokens (still free until 2026-07-20 UTC in both versions). Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Oct 26, 2026) lists Explore at $100, Build at $500, Scale at $5,000, Solar Pro 4 at $0.36 per 1M output tokens + $0.09 per 1M input tokens and Solar Pro 3 at $0.15 per 1M input tokens + $0.6 per 1M output tokens.
It lands the same day as Upstage's previous change, "Upstage API: Embed 2 post-promo rate cut ($0.10→$0.02/1M tokens)" (Jul 13, 2026). Before that Pulse recorded "Upstage launches Embed 2 and File Search, retires original Embed model" (Jul 6, 2026), "Upstage adds 10% VAT disclosure across all product tiers" (Jun 19, 2026) and "Upstage API adds 10% VAT disclosure across all pricing tiers" (Jun 19, 2026). Upstage has been tracked since 2026-04-29.
In the same window Together AI, Google, Anthropic, Huggingface and Mistral AI also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Price−80%$0.10$0.02
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price | $0.10 | $0.02 | −80% |
Values as written on Upstage's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Upstage's pricing page (www.upstage.ai) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page, where price reads $0.10 and then $0.02.
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The two full-page captures with this change marked up are free with an account.
Upstage, the last 90 days
Full history- Aug 17, 2026increaseUpstage ends Solar Pro 4 free promo — rates rise to 90%-off list
- Aug 17, 2026packagingUpstage API ends Solar Pro 4 free period — now 90% off until Sep 10, full rates from Sep 11
- Jul 28, 2026decreaseUpstage API: File Search pricing dropped to Free + Embed trial/EOL extended
- Jul 13, 2026decreaseUpstage: Embed 2 post-promo rate cut ($0.10→$0.02/1M tokens) · this change
- Jul 13, 2026decreaseUpstage API: Embed 2 post-promo rate cut ($0.10→$0.02/1M tokens)
- Jul 6, 2026improvedUpstage launches Embed 2 and File Search, retires original Embed model
- Jun 19, 2026packagingUpstage adds 10% VAT disclosure across all product tiers
- Jun 19, 2026packagingUpstage API adds 10% VAT disclosure across all pricing tiers
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- Together AIJul 13Together AI: New Provisioned Throughput pricing + GPU rate cuts
- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- AnthropicJul 6Anthropic launches Sonnet 5, cuts price to $2/$10 per MTok through Aug 31
- HuggingfaceJul 3Enterprise SCIM provisioning & Team SSO OIDC added + 2 more changes
- Mistral AIJun 2Mistral AI adds Task scheduling, Skills, and Workflows in major overhaul
Questions about this change
Did Upstage raise prices in July 2026?
No — prices went down. Between Jul 6, 2026 and Jul 13, 2026 Upstage's pricing page showed 1 price cut: $0.10 → $0.02 (−80%).
What changed on Upstage's pricing page between Jul 6, 2026 and Jul 13, 2026?
Price: $0.10 → $0.02 (−80%). Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Upstage change its pricing?
Pulse recorded 3 other pricing-page changes for Upstage in the 90 days before this one; the previous change was "Upstage API: Embed 2 post-promo rate cut ($0.10→$0.02/1M tokens)" on Jul 13, 2026; Upstage has been tracked since 2026-04-29.