Trust & Will adds $1,499 starting price to attorney referral banner
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Trust & Will's pricing page, Pulse recorded one change: Complex Needs attorney-referral banner now shows a price: 'Hire an attorney - starting at $1,499' replaces 'We are here to help with that'. Pulse files it as a pricing change (price revealed) with an upward direction. The current page lists The Will Plan at $199 subscription, The Trust Plan at $499 subscription, Membership at $4.08 and Attorney Support at $299 subscription.
It lands 56 days after Trust & Will's previous change, "Trust & Will: Couples pricing ($599/$299) hidden from homepage" (Aug 31, 2026). Trust & Will has been tracked since 2026-07-05.
In the same window Quicken, Rocket Lawyer and LegalZoom also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Price visibilityReplaced'We are here to helpthat'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price visibility | 'We are here to help | that' | Replaced |
Values as written on Trust & Will's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Trust & Will's pricing page (trustandwill.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where "'We are here to help" becomes "that'".
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The two full-page captures with this change marked up are free with an account.
Trust & Will, the last 90 days
Full history- Oct 26, 2026packagingTrust & Will adds $1,499 starting price to attorney referral banner · this change
- Aug 31, 2026packagingTrust & Will: Couples pricing ($599/$299) hidden from homepage
Across Finance & Accounting in the same window
All Finance & Accounting changesQuestions about this change
Did Trust & Will raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on Trust & Will's pricing page between Oct 19, 2026 and Oct 26, 2026?
Price visibility: 'We are here to help → that', replaced. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Trust & Will change its pricing?
Pulse recorded 1 other pricing-page change for Trust & Will in the 90 days before this one; the previous change was "Trust & Will: Couples pricing ($599/$299) hidden from homepage" on Aug 31, 2026; Trust & Will has been tracked since 2026-07-05.