Trust & Will: Couples pricing ($599/$299) hidden from homepage
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Trust & Will's pricing page, Pulse recorded one change: Couples-tier pricing ($599 Trust plan, $299 Will plan) is no longer publicly shown on the homepage. Only the individual 'starting at' prices ($499 Trust, $199 Will) remain visible. Pulse files it as a pricing change (price hidden) with a downward direction. Pulse's latest capture (Oct 26, 2026) lists The Will Plan at $199 subscription, The Trust Plan at $499 subscription, Membership at $4.08 and Attorney Support at $299 subscription.
This is the first pricing-page change Pulse has recorded for Trust & Will. Trust & Will has been tracked since 2026-07-05.
In the same window Rocket Lawyer and Quicken also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Trust · Price visibilityHiddenPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Trust | Price visibility | Price listed | Price hidden | Hidden |
Values as written on Trust & Will's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Trust & Will's pricing page (trustandwill.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where "Price listed" becomes "Price hidden".
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The two full-page captures with this change marked up are free with an account.
Trust & Will, pricing history
Full history- Oct 26, 2026packagingTrust & Will adds $1,499 starting price to attorney referral banner
- Aug 31, 2026packagingTrust & Will: Couples pricing ($599/$299) hidden from homepage · this change
Across Finance & Accounting in the same window
All Finance & Accounting changes- Rocket LawyerAug 31Rocket Lawyer: In the plan comparison table, the 'Retain an Attorney' benefit (shown only as an icon, no price, on all 3…
- QuickenJul 27Quicken: annual-billing promo deadline extended (Aug 15 -> Aug 21)
- Rocket LawyerJul 20Rocket Lawyer drops timed guarantees from Attorney consult and discount perks
- QuickenJun 22Quicken extends promo deadline to July 18 for new annual members
- QuickenJun 17Quicken extends summer membership promo deadline to July 15
Questions about this change
Did Trust & Will raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a pricing change: price hidden.
What changed on Trust & Will's pricing page between Aug 24, 2026 and Aug 31, 2026?
Trust price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Trust & Will change its pricing?
Pulse recorded 0 other pricing-page changes for Trust & Will in the 90 days before this one; Trust & Will has been tracked since 2026-07-05.