Surfshark raises One+ plan price 7% amid full pricing page overhaul
What happened
Between the Jan 5, 2026 and Jan 13, 2026 captures of Surfshark's pricing page, Pulse recorded 2 changes: Pricing page restructured: plans renamed from 'Surfshark Starter/One/One+' to 'Starter/One/One+', page title changed from 'Compare VPN plans & pricing' to 'Choose your VPN plan to stay safe online', and feature table reorganized with new section groupings; One+ plan price increased from $4.19/mo to $4.49/mo (~7.2% increase). The 27-month promotional total also changed from $113.13 to $121.23 for the first 27 months. Pulse files it as a pricing change (positioning, price increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Surfshark Starter at $2.49, Surfshark One at $2.49 and Surfshark One+ at $3.99.
Surfshark's previous recorded change was "Surfshark Reduces One Plan Price by 8% to $2.29/mo, Enhances Features with New Identity Theft Coverage and Expanded Server Capacity" (Jan 12, 2026). Surfshark has been tracked since 2024-10-01.
In the same window ExpressVPN, NordVPN, CyberGhost VPN and Hotspot Shield also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Compare VPN · PositioningReworded
BeforeSurfshark Starter/One/One+
AfterStarter/One/One+
- One+ · Price+7%$4.19/mo$4.49/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Compare VPN | Positioning | Surfshark Starter/One/One+ | Starter/One/One+ | Reworded |
| One+ | Price | $4.19/mo | $4.49/mo | +7% |
Values as written on Surfshark's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Surfshark's pricing page (surfshark.com) from Jan 5, 2026 and Jan 13, 2026; the change is marked near the top of the page, where one+ price reads $4.19/mo and then $4.49/mo.
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The two full-page captures with this change marked up are free with an account.
Surfshark, the last 90 days
Full history- Apr 3, 2026decreaseSurfshark Slashes 24-Month Plan Prices Up to 11% Across All Tiers
- Week 10, 2026increaseSurfshark One+ jumps 19% to $4.99/mo as 24-month discount shrinks
- Feb 24, 2026increaseSurfshark One monthly plan rises 9% to $2.49, discount dips to 86%
- Week 3, 2026packagingSurfshark raises One+ plan price 7% amid full pricing page overhaul · this change
- Jan 12, 2026improvedSurfshark Reduces One Plan Price by 8% to $2.29/mo, Enhances Features with New Identity Theft Coverage and Expanded Server Capacity
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- ExpressVPNApr 18ExpressVPN Raises All Plan Prices Up to 43% as Travel Sale Ends
- NordVPNApr 16NordVPN cuts intro prices by $0.50/mo across Plus, Complete, and Prime plans
- CyberGhost VPNApr 1CyberGhost VPN Drops 2-Year Plan to $2.03/mo in Spring Sale
- Hotspot ShieldMar 17Hotspot Shield launches Spring Sports Showdown with 25% off Premium
Questions about this change
Did Surfshark raise prices in January 2026?
Yes. Pulse captured Surfshark's pricing page on Jan 5, 2026 and again on Jan 13, 2026 and recorded 1 price increase: One+: $4.19/mo → $4.49/mo (+7%).
What changed on Surfshark's pricing page between Jan 5, 2026 and Jan 13, 2026?
Compare VPN positioning: Surfshark Starter/One/One+ → Starter/One/One+, reworded; One+ price: $4.19/mo → $4.49/mo (+7%). Pulse compared the captures it took on Jan 5, 2026 and Jan 13, 2026; the before/after table above lists each item as written on the page.
How often does Surfshark change its pricing?
Pulse recorded 1 other pricing-page change for Surfshark in the 90 days before this one; the previous change was "Surfshark Reduces One Plan Price by 8% to $2.29/mo, Enhances Features with New Identity Theft Coverage and Expanded Server Capacity" on Jan 12, 2026; Surfshark has been tracked since 2024-10-01.