Pricing change·Jan 5 → Jan 13, 2026·Week 3, 2026·Cybersecurity & Identity Management
Surfshark raises One+ plan price 7% amid full pricing page overhaul
What changed
Positioning
Pricing page restructured: plans renamed from 'Surfshark Starter/One/One+' to 'Starter/One/One+', page title changed from 'Compare VPN plans & pricing' to 'Choose your VPN plan to stay safe online', and feature table reorganized with new section groupings.
Price increase
One+ plan price increased from $4.19/mo to $4.49/mo (~7.2% increase). The 27-month promotional total also changed from $113.13 to $121.23 for the first 27 months.
Before and after
Jan 5, 2026 vs Jan 13, 2026Pulse.
100%
Change 1 of 2 · positioning changed
Pricing page restructured: plans renamed from 'Surfshark Starter/One/One+' to 'Starter/One/One+', page title changed from 'Compare VPN plans & pricing' to 'Choose your VPN plan to stay safe online', and feature table reorganized with new section groupings.
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Q4 2025 · Surfshark Reduces One Plan Price by 8% to $2.29/mo, Enhances Features with New Identity Theft Coverage and Expanded Server CapacitySurfshark One monthly plan rises 9% to $2.49, discount dips to 86% · Week 9, 2026
More from Surfshark
Full history →- Week 37, 2026·increaseSurfshark One price rises to $2.79/mo as intro discount narrows to 85%
- Week 35, 2026·improvedSurfshark cuts One plan to $2.49/mo, swaps bundled Search for Scam protection
- Week 25, 2026·increaseSurfshark raises prices up to 25% across all subscription tiers
- Week 20, 2026·increaseSurfshark raises plan prices up to 20% as birthday deal ends
- Week 17, 2026·decreaseSurfshark Cuts Starter and One Plan Prices Up to 8.8% on 2-Year Plans