Snowflake: default pricing hidden — now requires platform/region selection
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of Snowflake's pricing page, Pulse recorded one change: Standard ($2.00), Enterprise ($3.00), Business Critical ($4.00) per-credit prices and On-Demand Storage price ($23.00/TB/month) removed from default page view; visitors must now select a platform and region to see pricing. In detail: Default credit prices ($2.00/$3.00/$4.00 per credit for Standard/Enterprise/Business Critical) and on-demand storage price ($23.00/TB/month) removed from page; pricing now requires selecting a platform and region first. Pulse files it as a pricing change (price hidden) with a neutral direction. Pulse's latest capture (Nov 15, 2026) lists Business Critical at $4 per credit, Enterprise at $3 per credit, Standard at $2 per credit and On-Demand Storage at $23 per TB / per month.
It lands 105 days after Snowflake's previous change, "Snowflake removes free trial promotional messaging from pricing page" (Apr 27, 2026). Snowflake has been tracked since 2024-10-03.
In the same window Google and IBM also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HiddenStandard, Enterprise, Business CriticalPrice visibilityPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Enterprise, Business Critical | Price visibility | Price listed | Price hidden | Hidden |
Values as written on Snowflake's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Snowflake's pricing page (snowflake.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked near the top of the page, where "Price listed" becomes "Price hidden".
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The two full-page captures with this change marked up are free with an account.
Snowflake, the last 90 days
Full history- Nov 8, 2026ImprovementSnowflake touts AI agents and FedRAMP in plan bullets, drops Snowpark
- Nov 5, 2026ImprovementSnowflake swaps Snowpark plan callouts for AI agents, AI search and FedRAMP
- Aug 11, 2026Price hiddenSnowflake: default pricing hidden — now requires platform/region selection This change
- Jul 4, 2026PackagingSnowflake: Free trial reassurance messaging removed from pricing page
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- IBMJul 3IBM Maas360: 30% first-year promotional discount removed
- GoogleJul 3Google Workspace: new Workspace Studio feature; AI Ultra Access dropped
- GoogleJul 3Google Cloud: AI Commerce Search pricing revealed ($2.50-$6.00/1000 queries)
- GoogleJun 24Google Workspace drops 50%-off promo from Starter, Standard, Plus
Questions about this change
Did Snowflake raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a pricing change: price hidden.
What changed on Snowflake's pricing page between Aug 3, 2026 and Aug 10, 2026?
Standard, Enterprise, Business Critical price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does Snowflake change its pricing?
Pulse recorded 0 other pricing-page changes for Snowflake in the 90 days before this one; the previous change was "Snowflake removes free trial promotional messaging from pricing page" on Apr 27, 2026; Snowflake has been tracked since 2024-10-03.