Simplero makes inactive contacts free, counting only active ones toward limits
What happened
Between the Oct 26, 2026 and Nov 2, 2026 captures of Simplero's pricing page, Pulse recorded one change: All three plans now count only 'active' contacts toward their limits — people with a purchase, subscription, tag, running automation, or recent site activity. Inactive contacts are free and no longer count. Pulse files it as a packaging change (metric change) with a neutral direction. The current page lists Starter at $59, Scale at $149 and Skyrocket at $249.
It lands 28 days after Simplero's previous change, "Simplero adds Shopping cart to Scale plan's included features" (Oct 5, 2026). Before that Pulse recorded "Simplero slashes Starter plan site allowance in half, to just 1" (Sep 14, 2026). Simplero has been tracked since 2026-07-05.
In the same window Thinkific, Leadpages, Podia, Circle and Mighty Networks also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Pricing modelMetric change
All three plans now count only 'active' contacts toward their limits — people with a purchase, subscription, tag, running automation, or recent site activity. Inactive contacts are free and no longer count.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Pricing model | All three plans now count only 'active' contacts toward their limits — people with a purchase, subscription, tag, running automation, or recent site activity. Inactive contacts are free and no longer count. | Metric change | |
Values as written on Simplero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Simplero's pricing page (simplero.com) from Oct 26, 2026 and Nov 2, 2026; the change is marked around the middle of the page.
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Simplero, the last 90 days
Full history- Nov 2, 2026packagingSimplero makes inactive contacts free, counting only active ones toward limits · this change
- Oct 5, 2026improvedSimplero adds Shopping cart to Scale plan's included features
- Sep 14, 2026packagingSimplero slashes Starter plan site allowance in half, to just 1
Across Marketing & Content in the same window
All Marketing & Content changes- ThinkificNov 2Thinkific limits Exams to Plus plan and drops Question Banks from its lineup
- LeadpagesOct 26Leadpages drops $29 Pro plan, raising entry price to $49/mo
- PodiaOct 12Podia adds 'Podia Agent' feature to Mover, Shaker, Earthquaker plans
- CircleSep 28Circle: new Scale plan added at $419/mo
- Mighty NetworksSep 21Mighty Networks raises migration help to Growth, cuts Multi-Feature Spaces
Questions about this change
Did Simplero raise prices in November 2026?
No list-price increase was recorded between Oct 26, 2026 and Nov 2, 2026. The change Pulse detected was a packaging change: metric change.
What changed on Simplero's pricing page between Oct 26, 2026 and Nov 2, 2026?
All three plans now count only 'active' contacts toward their limits — people with a purchase, subscription, tag, running automation, or recent site activity. Inactive contacts are free and no longer count. Pulse compared the captures it took on Oct 26, 2026 and Nov 2, 2026; the before/after table above lists each item as written on the page.
How often does Simplero change its pricing?
Pulse recorded 2 other pricing-page changes for Simplero in the 90 days before this one; the previous change was "Simplero adds Shopping cart to Scale plan's included features" on Oct 5, 2026; Simplero has been tracked since 2026-07-05.