Simplepractice Bundles Telehealth into Essential Plan, Increases Costs for Practice Managers and Clinicians with Removed Discounts
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Simplepractice's pricing page, Pulse recorded 8 changes: Telehealth bundled into Essential plan (previously $7.50/mo add-on with promotion). Remains $15/mo add-on for Starter plan; Group appointments feature added to Plus plan; Practice managers add-on promotional pricing removed (was $19.50/mo with 50% off, now $39/mo); Wiley Treatment Planner bundled into Plus plan (previously $7.50/mo add-on with promotion). Remains $15/mo add-on for Essential plan; Group telehealth add-on introduced at $15/mo per clinician for Plus plan; Clinicians add-on promotional pricing removed (was $29.50/mo with 50% off, now $59/mo); ePrescribe add-on introduced at $49/mo per clinician with one-time setup fee of $89/clinician; Promotional discount scope clarified from '50% off your entire bill' to '50% off your monthly bill'. Pulse files it as a pricing change (add-on change, feature added, discount removed, new add-on, discount change) with an upward direction. Pulse's latest capture (Jul 20, 2026) lists Starter at $49, Essential at $79, Plus at $99, ePrescribe at $49 and Care Aide at $59.
Simplepractice's previous recorded change was "Simplepractice Introduces 50% Off Promotional Discount for New Customers Upgrading Within 7 Days During 3-Month Offer" (Q2 2024). Simplepractice has been tracked since 2024-10-01.
In the same window Acuity Scheduling, Google and Jane also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essential · Add-onAdd-on change
Telehealth bundled into Essential plan (previously $7.50/mo add-on with promotion). Remains $15/mo add-on for Starter plan.
- Plus · FeatureAdded
BeforeNo Group appointments feature
AfterGroup appointments feature
- — · DiscountRemovedDiscountNo discount
- Plus · Add-onAdd-on change
Wiley Treatment Planner bundled into Plus plan (previously $7.50/mo add-on with promotion). Remains $15/mo add-on for Essential plan.
- Plus · Add-onAdded
BeforeNo Group telehealth add-on
AfterGroup telehealth add-on
- — · DiscountRemovedDiscountNo discount
- ePrescribe · Add-onAddedNo ePrescribe add-onePrescribe add-on
- — · DiscountReworded
Before50% off your entire bill
After50% off your monthly bill
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essential | Add-on | Telehealth bundled into Essential plan (previously $7.50/mo add-on with promotion). Remains $15/mo add-on for Starter plan. | Add-on change | |
| Plus | Feature | No Group appointments feature | Group appointments feature | Added |
| — | Discount | Discount | No discount | Removed |
| Plus | Add-on | Wiley Treatment Planner bundled into Plus plan (previously $7.50/mo add-on with promotion). Remains $15/mo add-on for Essential plan. | Add-on change | |
| Plus | Add-on | No Group telehealth add-on | Group telehealth add-on | Added |
| — | Discount | Discount | No discount | Removed |
| ePrescribe | Add-on | No ePrescribe add-on | ePrescribe add-on | Added |
| — | Discount | 50% off your entire bill | 50% off your monthly bill | Reworded |
Values as written on Simplepractice's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Simplepractice's pricing page (simplepractice.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where Group appointments feature now appears.
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Simplepractice, the last 90 days
Full history- Q2 2025packagingSimplepractice Increases Promotional Discount to 70% Off for 3 Months on All Plans, Introduces AI-Powered Note Taker Add-On
- Q1 2025packagingSimplepractice Faces Major Price Hike: Starter Plan Jumps 69% from $29 to $49/month
- Q4 2024improvedSimplepractice Enhances Value: Telehealth Now Included in All Plans, ePrescribe Pricing Reduced to $29.40/mo
- Q3 2024packagingSimplepractice Bundles Telehealth into Essential Plan, Increases Costs for Practice Managers and Clinicians with Removed Discounts · this change
- Q2 2024packagingSimplepractice Introduces 50% Off Promotional Discount for New Customers Upgrading Within 7 Days During 3-Month Offer
Across Business Operations in the same window
All Business Operations changes- Acuity SchedulingOct 19Acuity Scheduling raises Premium plan to $55/mo on annual billing, up from $49
- GoogleOct 12Google Workspace swaps Gems for AI skills, rewords Gemini on Starter plan
- JaneOct 5Jane raises Balance plan price to $59 per month, up from $54
- Acuity SchedulingSep 14Acuity Scheduling: AI Booking Assistant added to Premium plan
- GoogleSep 7Google Workspace: promo discount cut from 50% to 30%/20% off
Questions about this change
Did Simplepractice raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a pricing change: add-on change, feature added, discount removed, new add-on, discount change.
What changed on Simplepractice's pricing page between Jul 1, 2024 and Oct 1, 2024?
Telehealth bundled into Essential plan (previously $7.50/mo add-on with promotion). Remains $15/mo add-on for Starter plan; Plus feature: No Group appointments feature → Group appointments feature, added; discount: Discount → No discount, removed; Wiley Treatment Planner bundled into Plus plan (previously $7.50/mo add-on with promotion). Remains $15/mo add-on for Essential plan; Plus add-on: No Group telehealth add-on → Group telehealth add-on, added; discount: Discount → No discount, removed; ePrescribe add-on: No ePrescribe add-on → ePrescribe add-on, added; discount: 50% off your entire bill → 50% off your monthly bill, reworded. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Simplepractice change its pricing?
Pulse recorded 1 other pricing-page change for Simplepractice in the 90 days before this one; the previous change was "Simplepractice Introduces 50% Off Promotional Discount for New Customers Upgrading Within 7 Days During 3-Month Offer" in Q2 2024; Simplepractice has been tracked since 2024-10-01.