Simplepractice Faces Major Price Hike: Starter Plan Jumps 69% from $29 to $49/month
What happened
Between the Jan 1, 2025 and Apr 11, 2025 captures of Simplepractice's pricing page, Pulse recorded 15 changes: Group telehealth changed from add-on ('Add group telehealth') to included feature in Plus plan; ePrescribe add-on price decreased from $29.40/mo/clinician to $24.50/mo/clinician (16.7% decrease); Essential plan base price increased from $69/month to $79/month (14.5% increase); Wiley Treatment Plan changed from 'Add Wiley Treatment Plan' to 'Wiley Treatment Planners' (now included in Essential); Advanced calendar features removed from Plus plan; Promotional trial discount changed from 40% off for 5 months to 50% off for 3 months; Automatic insurance status checks added to Plus plan; Premium support phone line added to Plus plan; Starter plan increased from $29/month to $49/month (69% increase); Advanced reporting tools removed from Plus plan; Online appointment requests added to Starter plan; Calendar sync added to Essential plan; Customizable reports and analytics removed from Essential plan; Progress notes removed from Starter plan tier-specific features (moved to core features); Electronic claim filing added to Starter plan. Pulse files it as a pricing change (feature change, add-on change, price increase, feature removed, discount change, feature added) with an upward direction. Pulse's latest capture (Jul 20, 2026) lists Starter at $49, Essential at $79, Plus at $99, ePrescribe at $49 and Care Aide at $59.
Simplepractice's previous recorded change was "Simplepractice Enhances Value: Telehealth Now Included in All Plans, ePrescribe Pricing Reduced to $29.40/mo" (Q4 2024). Simplepractice has been tracked since 2024-10-01.
In the same window Acuity Scheduling, Google and Jane also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · FeatureFeature change
Group telehealth changed from add-on ('Add group telehealth') to included feature in Plus plan
- ePrescribe · Add-on−17%$29.40/mo/clinician$24.50/mo/clinician
- Essential · Price+14%$69/month$79/month
- Essential · FeatureRewordedAdd Wiley Treatment PlanWiley Treatment Planners
- Plus · FeatureRemoved
BeforeAdvanced calendar features
AfterNo Advanced calendar features
- — · DiscountChanged40% off for 5 months50% off
- Plus · FeatureAdded
BeforeNot listed
AfterAutomatic insurance status checks
- Plus · FeatureAdded
BeforeNo Premium support phone line
AfterPremium support phone line
- Starter · Price+69%$29/month$49/month
- Plus · FeatureRemoved
BeforeAdvanced reporting tools
AfterNo Advanced reporting tools
- Starter · FeatureAdded
BeforeNo Online appointment requests
AfterOnline appointment requests
- Essential · FeatureAddedNo Calendar syncCalendar sync
- Essential · FeatureRemoved
BeforeCustomizable reports and analytics
AfterNot listed
- Starter · FeatureRemovedProgress notesNo Progress notes
- Starter · FeatureAdded
BeforeNo Electronic claim filing
AfterElectronic claim filing
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Feature | Group telehealth changed from add-on ('Add group telehealth') to included feature in Plus plan | Feature change | |
| ePrescribe | Add-on | $29.40/mo/clinician | $24.50/mo/clinician | −17% |
| Essential | Price | $69/month | $79/month | +14% |
| Essential | Feature | Add Wiley Treatment Plan | Wiley Treatment Planners | Reworded |
| Plus | Feature | Advanced calendar features | No Advanced calendar features | Removed |
| — | Discount | 40% off for 5 months | 50% off | Changed |
| Plus | Feature | Not listed | Automatic insurance status checks | Added |
| Plus | Feature | No Premium support phone line | Premium support phone line | Added |
| Starter | Price | $29/month | $49/month | +69% |
| Plus | Feature | Advanced reporting tools | No Advanced reporting tools | Removed |
| Starter | Feature | No Online appointment requests | Online appointment requests | Added |
| Essential | Feature | No Calendar sync | Calendar sync | Added |
| Essential | Feature | Customizable reports and analytics | Not listed | Removed |
| Starter | Feature | Progress notes | No Progress notes | Removed |
| Starter | Feature | No Electronic claim filing | Electronic claim filing | Added |
Values as written on Simplepractice's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Simplepractice's pricing page (simplepractice.com) from Jan 1, 2025 and Apr 11, 2025; the change is marked near the top of the page, where essential price reads $69/month and then $79/month.
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The two full-page captures with this change marked up are free with an account.
Simplepractice, the last 90 days
Full history- Mar 11, 2026packagingSimplepractice removes $15/month Starter promo for new practices
- Feb 16, 2026improvedSimplepractice adds free credentialing to Starter plan
- Q2 2025packagingSimplepractice Increases Promotional Discount to 70% Off for 3 Months on All Plans, Introduces AI-Powered Note Taker Add-On
- Q1 2025packagingSimplepractice Faces Major Price Hike: Starter Plan Jumps 69% from $29 to $49/month · this change
- Q4 2024improvedSimplepractice Enhances Value: Telehealth Now Included in All Plans, ePrescribe Pricing Reduced to $29.40/mo
Across Business Operations in the same window
All Business Operations changes- Acuity SchedulingOct 19Acuity Scheduling raises Premium plan to $55/mo on annual billing, up from $49
- GoogleOct 12Google Workspace swaps Gems for AI skills, rewords Gemini on Starter plan
- JaneOct 5Jane raises Balance plan price to $59 per month, up from $54
- Acuity SchedulingSep 14Acuity Scheduling: AI Booking Assistant added to Premium plan
- GoogleSep 7Google Workspace: promo discount cut from 50% to 30%/20% off
Questions about this change
Did Simplepractice raise prices in April 2025?
Yes. Pulse captured Simplepractice's pricing page on Jan 1, 2025 and again on Apr 11, 2025 and recorded 2 price increases: Essential: $69/month → $79/month (+14%); Starter: $29/month → $49/month (+69%).
What changed on Simplepractice's pricing page between Jan 1, 2025 and Apr 11, 2025?
Group telehealth changed from add-on ('Add group telehealth') to included feature in Plus plan; ePrescribe add-on: $29.40/mo/clinician → $24.50/mo/clinician (−17%); Essential price: $69/month → $79/month (+14%); Essential feature: Add Wiley Treatment Plan → Wiley Treatment Planners, reworded; Plus feature: Advanced calendar features → No Advanced calendar features, removed; discount: 40% off for 5 months → 50% off, changed; Plus feature: Not listed → Automatic insurance status checks, added; Plus feature: No Premium support phone line → Premium support phone line, added; Starter price: $29/month → $49/month (+69%); Plus feature: Advanced reporting tools → No Advanced reporting tools, removed; Starter feature: No Online appointment requests → Online appointment requests, added; Essential feature: No Calendar sync → Calendar sync, added; Essential feature: Customizable reports and analytics → Not listed, removed; Starter feature: Progress notes → No Progress notes, removed; Starter feature: No Electronic claim filing → Electronic claim filing, added. Pulse compared the captures it took on Jan 1, 2025 and Apr 11, 2025; the before/after table above lists each item as written on the page.
How often does Simplepractice change its pricing?
Pulse recorded 1 other pricing-page change for Simplepractice in the 90 days before this one; the previous change was "Simplepractice Enhances Value: Telehealth Now Included in All Plans, ePrescribe Pricing Reduced to $29.40/mo" in Q4 2024; Simplepractice has been tracked since 2024-10-01.