Recurly Reduces Trial Eligibility Periods for New Merchants and Starter Plan from 12 Months to 3 Months
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Recurly's pricing page, Pulse recorded 2 changes: Starter plan promotional period reduced from 12 months to 3 months (free platform fees for first $40,000 USD TPV per month for new customers); Qualifying New Merchant eligibility period reduced from 12 months to 3 months since last Recurly subscription. Pulse files it as a packaging change (trial change) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Starter at $249, RevRec at $850 and Engage at $1,600.
Recurly's previous recorded change was "Recurly Enhances Professional Plan with Intelligent Retries Feature for Improved Payment Success" (Q1 2024). Recurly has been tracked since 2024-10-01.
In the same window Stripe and Paddle also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Trial−75%12 months3 months
- — · Trial−75%12 months3 months
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Trial | 12 months | 3 months | −75% |
| — | Trial | 12 months | 3 months | −75% |
Values as written on Recurly's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Recurly's pricing page (recurly.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where starter trial reads 12 months and then 3 months.
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The two full-page captures with this change marked up are free with an account.
Recurly, the last 90 days
Full history- Jun 17, 2026packagingRecurly extends free trial offer to 90 days for Starter plan
- Q3 2025packagingRecurly Shifts to Scalable TPV-Based Pricing, Eliminating Fixed Monthly Fee and Startup Plans
- Q2 2025improvedRecurly Restructures Pricing Model to Simplify Offerings for Mid-Market and Startups
- Q2 2024packagingRecurly Reduces Trial Eligibility Periods for New Merchants and Starter Plan from 12 Months to 3 Months · this change
- Q1 2024improvedRecurly Enhances Professional Plan with Intelligent Retries Feature for Improved Payment Success
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- PaddleJan 12Paddle Discontinues Price Intelligently Addon, Streamlining Product Offerings
- StripeJan 12Stripe Introduces Dispute Prevention Tools with Visa and Mastercard Integration for Enhanced Chargeback Management
- StripeJan 12Stripe Expands Tax Collection to 90+ Countries, Enhances Global Compliance and Revenue Opportunities
- StripeJan 12Stripe Introduces New Instant Bank Payments Pricing Tier at 2.6% + 30¢ per Charge, Separate from Card Payments
Questions about this change
Did Recurly raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: trial change.
What changed on Recurly's pricing page between Apr 1, 2024 and Jul 1, 2024?
Starter trial: 12 months → 3 months (−75%); trial: 12 months → 3 months (−75%). Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Recurly change its pricing?
Pulse recorded 1 other pricing-page change for Recurly in the 90 days before this one; the previous change was "Recurly Enhances Professional Plan with Intelligent Retries Feature for Improved Payment Success" in Q1 2024; Recurly has been tracked since 2024-10-01.