Recurly Shifts to Scalable TPV-Based Pricing, Eliminating Fixed Monthly Fee and Startup Plans
What happened
Between the Jul 4, 2025 and Oct 9, 2025 captures of Recurly's pricing page, Pulse recorded 4 changes: Subscriptions pricing model changed from fixed monthly fee ($249/month) to scalable TPV-based pricing with $1M minimum requirement; Complete pricing page redesign from traditional tier-based layout to product-selector tabs (Subscriptions, Commerce, Engage, RevRec); Promotional offer for new customers removed (first 3 months free, waiving $249 monthly platform fee and payment volume fees up to $40k USD); Startup and small business plan ($249/month) completely removed from pricing page. Pulse files it as a pricing change (metric change, package change, discount removed, plan removed) with a downward direction. Pulse's latest capture (Jun 29, 2026) lists Starter at $249, RevRec at $850 and Engage at $1,600.
Recurly's previous recorded change was "Recurly Restructures Pricing Model to Simplify Offerings for Mid-Market and Startups" (Q2 2025). Recurly has been tracked since 2024-10-01.
In the same window Stripe and Paddle also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Subscriptions · Pricing modelMetric change
Subscriptions pricing model changed from fixed monthly fee ($249/month) to scalable TPV-based pricing with $1M minimum requirement
- Engage, RevRec · PackagingChanged
Beforetraditional tier-based layout
Afterproduct-selector tabs
- — · DiscountRemovedDiscountNo discount
- — · PlanPlan removed
Startup and small business plan ($249/month) completely removed from pricing page
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Subscriptions | Pricing model | Subscriptions pricing model changed from fixed monthly fee ($249/month) to scalable TPV-based pricing with $1M minimum requirement | Metric change | |
| Engage, RevRec | Packaging | traditional tier-based layout | product-selector tabs | Changed |
| — | Discount | Discount | No discount | Removed |
| — | Plan | Startup and small business plan ($249/month) completely removed from pricing page | Plan removed | |
Values as written on Recurly's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Recurly's pricing page (recurly.com) from Jul 4, 2025 and Oct 9, 2025; the change is marked on the page, where "traditional tier-based layout" becomes "product-selector tabs".
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The two full-page captures with this change marked up are free with an account.
Recurly, the last 90 days
Full history- Jul 4, 2026packagingRecurly: Subscriptions retiered into Starter ($249/mo) + All-Access (<1% billing volume)
- Jun 17, 2026packagingRecurly extends free trial offer to 90 days for Starter plan
- Q3 2025packagingRecurly Shifts to Scalable TPV-Based Pricing, Eliminating Fixed Monthly Fee and Startup Plans · this change
- Q2 2025improvedRecurly Restructures Pricing Model to Simplify Offerings for Mid-Market and Startups
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- PaddleJan 12Paddle Discontinues Price Intelligently Addon, Streamlining Product Offerings
- StripeJan 12Stripe Introduces Dispute Prevention Tools with Visa and Mastercard Integration for Enhanced Chargeback Management
- StripeJan 12Stripe Expands Tax Collection to 90+ Countries, Enhances Global Compliance and Revenue Opportunities
- StripeJan 12Stripe Introduces New Instant Bank Payments Pricing Tier at 2.6% + 30¢ per Charge, Separate from Card Payments
Questions about this change
Did Recurly raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 9, 2025. The change Pulse detected was a pricing change: metric change, package change, discount removed, plan removed.
What changed on Recurly's pricing page between Jul 4, 2025 and Oct 9, 2025?
Subscriptions pricing model changed from fixed monthly fee ($249/month) to scalable TPV-based pricing with $1M minimum requirement; Engage, RevRec packaging: traditional tier-based layout → product-selector tabs, changed; discount: Discount → No discount, removed; Startup and small business plan ($249/month) completely removed from pricing page. Pulse compared the captures it took on Jul 4, 2025 and Oct 9, 2025; the before/after table above lists each item as written on the page.
How often does Recurly change its pricing?
Pulse recorded 1 other pricing-page change for Recurly in the 90 days before this one; the previous change was "Recurly Restructures Pricing Model to Simplify Offerings for Mid-Market and Startups" in Q2 2025; Recurly has been tracked since 2024-10-01.