Pricing change·Jul 4 → Oct 9, 2025·Q3 2025·Finance & Accounting

Recurly Shifts to Scalable TPV-Based Pricing, Eliminating Fixed Monthly Fee and Startup Plans

RecurlyPricingMetric changePackage changeDiscount removedPlan removed

What changed

Metric change

Subscriptions pricing model changed from fixed monthly fee ($249/month) to scalable TPV-based pricing with $1M minimum requirement

Package change

Complete pricing page redesign from traditional tier-based layout to product-selector tabs (Subscriptions, Commerce, Engage, RevRec)

Discount removed

Promotional offer for new customers removed (first 3 months free, waiving $249 monthly platform fee and payment volume fees up to $40k USD)

Plan removed

Startup and small business plan ($249/month) completely removed from pricing page

Jul 4, 2025 vs Oct 9, 2025

Pulse.

100%

Change 1 of 4 · pricing metric changed

Subscriptions pricing model changed from fixed monthly fee ($249/month) to scalable TPV-based pricing with $1M minimum requirement

See the before/after screenshots and every marked-up change.