Puzzle: AI bundle split into Chat/Cowork/Close + credits update
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Puzzle's pricing page, Pulse recorded 2 changes: 'Chat and insights'/'Chat, insights, agents' bundle split into separate Chat, Cowork (new, coming soon), and Close rows across all plans; Starter/Core 25 AI credits now explicitly 'life time' (one-time) vs Complete/Scale's recurring monthly credits. In detail: The bundled 'Chat and insights' / 'Chat, insights, agents' AI line item was split into three distinct named products across all plans: Chat (included), Close (included), and a new Cowork product marked 'Coming soon'; Starter and Core plan AI credit allowance (25 credits) is now explicitly labeled a one-time 'life time' allocation, unlike Complete (100 credits/month) and Scale (300 credits/month) which remain recurring monthly. Pulse files it as a packaging change (feature change, metric change) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Starter at $24, Core at $58, Complete at $96, Scale at $288 and Expert Reviewed at $171.
It lands 62 days after Puzzle's previous change, "Puzzle caps AI credits as unlimited tier ends for paid plans" (May 11, 2026). Puzzle has been tracked since 2026-05-05.
In the same window Folio, Xero, SumUp, Plooto and OpenEnvoy also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureFeature change
The bundled 'Chat and insights' / 'Chat, insights, agents' AI line item was split into three distinct named products across all plans: Chat (included), Close (included), and a new Cowork product marked 'Coming soon'.
- Core · Pricing modelMetric change
Starter and Core plan AI credit allowance (25 credits) is now explicitly labeled a one-time 'life time' allocation, unlike Complete (100 credits/month) and Scale (300 credits/month) which remain recurring monthly.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | The bundled 'Chat and insights' / 'Chat, insights, agents' AI line item was split into three distinct named products across all plans: Chat (included), Close (included), and a new Cowork product marked 'Coming soon'. | Feature change | |
| Core | Pricing model | Starter and Core plan AI credit allowance (25 credits) is now explicitly labeled a one-time 'life time' allocation, unlike Complete (100 credits/month) and Scale (300 credits/month) which remain recurring monthly. | Metric change | |
Values as written on Puzzle's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Puzzle's pricing page (puzzle.io) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
Puzzle, the last 90 days
Full history- Oct 26, 2026packagingPuzzle softens AI accuracy claim from 98% to 85-90% auto-categorized
- Sep 21, 2026packagingPuzzle: Restructured into 3 tabs + full-service accounting, promos removed
- Jul 13, 2026improvedPuzzle: AI bundle split into Chat/Cowork/Close + credits update · this change
- May 11, 2026improvedPuzzle caps AI credits as unlimited tier ends for paid plans
Across Finance & Accounting in the same window
All Finance & Accounting changes- FolioOct 26Folio slashes EUR/SEK transfer fees, nudges KID/OCR and audit fees up
- XeroOct 26Xero doubles new-customer promo to 90% off first 6 months through Nov 2
- SumUpOct 26SumUp drops £100 hardware cashback banner, adds bookings to POS Plus
- PlootoOct 26Plooto doubles ACH fee to $1 on Grow and Pro, hikes CRA payment fees by $2
- OpenEnvoyOct 26OpenEnvoy pushes NetSuite ERP integration to Nov '26, no longer available now
Questions about this change
Did Puzzle raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a packaging change: feature change, metric change.
What changed on Puzzle's pricing page between Jul 6, 2026 and Jul 13, 2026?
The bundled 'Chat and insights' / 'Chat, insights, agents' AI line item was split into three distinct named products across all plans: Chat (included), Close (included), and a new Cowork product marked 'Coming soon'; Starter and Core plan AI credit allowance (25 credits) is now explicitly labeled a one-time 'life time' allocation, unlike Complete (100 credits/month) and Scale (300 credits/month) which remain recurring monthly. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Puzzle change its pricing?
Pulse recorded 1 other pricing-page change for Puzzle in the 90 days before this one; the previous change was "Puzzle caps AI credits as unlimited tier ends for paid plans" on May 11, 2026; Puzzle has been tracked since 2026-05-05.