Puzzle: Restructured into 3 tabs + full-service accounting, promos removed
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Puzzle's pricing page, Pulse recorded one change: Pricing page reorganized into 3 tabs (Do it yourself / We do it for you / Add-ons) with a full-service accounting banner; introductory promo pricing removed (Starter was $0, others 50% off) leaving flat $30/$72/$120/$360 per month; new Add-ons tab added (Migration, R&D Study, Catch-up bookkeeping, Tax Filing). In detail: Restructured into 3 tabs (Do it yourself/We do it for you/Add-ons) + full-service banner. Intro promos removed (Starter was $0; others 50% off); flat $30/$72/$120/$360 shown. New Add-ons tab added. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Starter at $24, Core at $58, Complete at $96, Scale at $288 and Expert Reviewed at $171.
It lands 70 days after Puzzle's previous change, "Puzzle: AI bundle split into Chat/Cowork/Close + credits update" (Jul 13, 2026). Puzzle has been tracked since 2026-05-05.
In the same window Folio, Xero, SumUp, Plooto and OpenEnvoy also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · PackagingAddedNo Add-ons tabAdd-ons tab
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Packaging | No Add-ons tab | Add-ons tab | Added |
Values as written on Puzzle's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Puzzle's pricing page (puzzle.io) from Sep 14, 2026 and Sep 21, 2026; the change is marked near the top of the page, where Add-ons tab now appears.
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The two full-page captures with this change marked up are free with an account.
Puzzle, the last 90 days
Full history- Oct 26, 2026packagingPuzzle softens AI accuracy claim from 98% to 85-90% auto-categorized
- Sep 21, 2026packagingPuzzle: Restructured into 3 tabs + full-service accounting, promos removed · this change
- Jul 13, 2026improvedPuzzle: AI bundle split into Chat/Cowork/Close + credits update
Across Finance & Accounting in the same window
All Finance & Accounting changes- FolioOct 26Folio slashes EUR/SEK transfer fees, nudges KID/OCR and audit fees up
- XeroOct 26Xero doubles new-customer promo to 90% off first 6 months through Nov 2
- SumUpOct 26SumUp drops £100 hardware cashback banner, adds bookings to POS Plus
- PlootoOct 26Plooto doubles ACH fee to $1 on Grow and Pro, hikes CRA payment fees by $2
- OpenEnvoyOct 26OpenEnvoy pushes NetSuite ERP integration to Nov '26, no longer available now
Questions about this change
Did Puzzle raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a packaging change: package change.
What changed on Puzzle's pricing page between Sep 14, 2026 and Sep 21, 2026?
Starter packaging: No Add-ons tab → Add-ons tab, added. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Puzzle change its pricing?
Pulse recorded 1 other pricing-page change for Puzzle in the 90 days before this one; the previous change was "Puzzle: AI bundle split into Chat/Cowork/Close + credits update" on Jul 13, 2026; Puzzle has been tracked since 2026-05-05.